04 June 2014

Italy Top Four Brands : 1980-89

The Lancia Prisma

Sales history of cars can be patchy. It can also vary if different sources are used to put a timeline of sales together. The sales I found changed dramatically form 1989 to 1990, as you will see when that is released in due course. It is put together with due diligence and the highest accuracy possible. Bearing that in mind....

The 1980's in Italy had a more settled feel to it. Renault was second for years, but then replaced by a resurgent Lancia thanks I believe to the Y10 model. Alfa Romeo fell away suffering financial problems and was bought by Fiat in 1986. It was then merged with Lancia.

The percentage of the top four on the extreme right column of the chart below remained relatively steady considering its fall in the previous two decades. The sales figures are in thousands.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1980 Fiat 655 43 Ren 160 10 A R 108 7 Citr 80 5 66
1981 Fiat 780 43 Ren 177 10 Lan 114 6 A R 113 6 65
1982 Fiat 751 41 Ren 186 10 Lan 119 6 A R 107 6 63
1983 Fiat 744 47 Ren 162 10 Lan 132 8 A R 104 7 72
1984 Fiat 747 46 Ren 146 9 Lan 141 9 A R 120 7 71
1985 Fiat 747 43 Ren 175 10 Lan 165 9 VW 129 7 70
1986 Fiat 817 45 Lan 175 10 Ren 159 9 VW 129 7 70
1987 Fiat 864 44 Lan 199 10 Ren 157 8 VW 140 7 69
1988 Fiat 956 44 Lan 211 10 Ren 155 7 A R 142 7 67
1989 Fiat 973 41 Lan 234 10 Ren 168 7 VW 154 7 65

The Renault 11

For other years, simply click on the year: 1960-69, 1970-79, 1990-99,
and 2000-2013.

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