13 June 2014

Italy Top 4 Brands : 2000-13

The Fiat 500L is selling well

In the final in this series going back to 1960, we have seen the massive lead of Fiat fall to more reasonable levels. It still is the main brand in its home nation. Fiat had over 76% in 1960, with 291,000 sales. The sales are not that different but the market share is very different.

Of the others, GM has gradually slipped in this decade and a bit, and may not be in the top 4 for 2014. Either Renault and Peugeot are likely to replace GM. Ford is now slipping in Italy, but VW is now well established as number two.

The Lacia Ypsilon is to be the only model for the marque.

The extreme right column shows that the top 4 are down to about 40% of the total market. That is a long way from 1960, when they had 95%! Fiat will always be top, but by how much lead is the question.


Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %

2000 Fiat 626 26 GM 206 8 VW 184 8 Ford 181 7 49

2001 Fiat 619 26 GM 212 9 Ford 186 8 VW 182 8 50

2002 Fiat 512 22 GM 187 8 Ford 187 8 VW 170 7 46

2003 Fiat 460 20 Ford 197 9 Ren 167 7 GM 165 7 44

2004 Fiat 464 20 Ford 182 8 GM 167 7 Ren 158 7 43

2005 Fiat 464 21 GM 169 8 Ford 165 7 VW 145 6 42

2006 Fiat 544 23 Ford 179 8 GM 163 7 VW 151 6 45

2007 Fiat 604 24 Ford 200 8 GM 177 7 VW 153 6 45

2008 Fiat 542 25 Ford 170 8 GM 143 7 VW 138 6 46

2009 Fiat 549 25 Ford 211 10 GM 127 6 VW 126 6 47

2010 Fiat 450 23 Ford 182 9 VW 136 7 GM 127 6 46

2011 Fiat 363 21 Ford 147 8 VW 139 8 GM 117 7 44

2012 Fiat 293 21 VW 114 8 Ford 99 7 GM 79 6 42

2013 Fiat 277 21 VW 105 8 Ford 87 7 GM 71 5 41

For other years, simply click on the year: 1960-69, 1970-79, 1980-89,
and 1990-1999,

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