27 May 2014

Italy Top Four Brands : 1960-69

The Fiat 500, named after its engine size. Called the Bambina in NZ.

Back in the 1960s, Italy was getting over World War II and starting to prosper. Car sales were rising and just about everyone was buying a Fiat car. I assume import duties made sure that the home brands were the value option.

Below in the chart we see that Fiat had about 3 in every 4 sales for much of the decade. The top four brands had a staggering 95% of the market in 1960, all of them local makes. In case you are wondering 'A R' is Alfa Romeo, 'Lan' Lancia, 'Aut' Autobianchi and 'Inn' Innocenti. The sales figures are in thousands. Fiat for example sold 851,000 in Italy in 1967.

The beautiful Alfa Romeo Giulietta Sport. I had one as a dinky car.

Autobianchi was part owned by Fiat, was a higher priced brand than Fiat, was used to test new features before they were introduced to Fiat models and - like Fiats - were small cars. It was eventually merged into Lancia.

Innocenti made BMC cars under licence and they proved quite popular. However, when BL got into financial problems of its own, it eventually and understandably impacted on the brand.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1960 Fiat 291 76 A R 41 11 Lan 17 5 Aut 12 3 95
1961 Fiat 341 69 A R 52 11 Aut 25 5 Lan 23 5 90
1962 Fiat 422 66 A R 47 7 Aut 24 4 Lan 23 4 81
1963 Fiat 595 63 A R 62 7 VW 51 5 Aut 35 4 78
1964 Fiat 583 70 A R 47 6 VW 29 3 Aut 27 3 83
1965 Fiat 655 74 A R 49 5 Lan 30 3 Aut 24 3 85
1966 Fiat 753 74 A R 49 5 Inn 35 3 Lan 32 3 86
1967 Fiat 851 73 A R 54 5 Inn 45 4 Lan 36 3 85
1968 Fiat 792 68 A R 66 6 Inn 51 4 Aut 45 4 82
1969 Fiat 765 63 A R 70 6 Inn 53 4 Aut 51 4 77

For other years, simply click on the year: 1970-79, 1980-89, 1990-99,
and 2000-2013.

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