29 April 2014

South England Sales By Brand : 2013

We finally look across the south of England, from Land's End to Dover and the North Sea.

South West: Not an area for large cities but a sizable population nevertheless. Bristol and Plymouth are the largest and Swindon is home to a Honda car factory.

9.5% of all cars sold in England are purchased here, up on recent years. This is the most popular region for Hyundai, Honda and Mitsubishi. Seat is only brand that finds this region its least popular.


10 11 12 13 Sth West Sales % Lyr

2 1 1 1 Ford 28,715 13.6% 8%

1 2 2 2 Vauxhall 22,977 10.9% 26%

3 3 3 3 VW 15,675 7.4% -1%

5 6 4 4 BMW 15,233 7.2% 51%

8 4 5 5 Nissan 13,185 6.3% 32%

4 5 6 6 Audi 12,562 6.0% 27%

15 14 7 7 Hyundai 10,927 5.2% 19%





Total 210,618
18%

South East: This is the most populous area of the UK, with cities such as Brighton & Hove, Portsmouth, Southampton and the large town of Milton Keynes. The BMW Mini is made here at Oxford.

One in five (20.4%) of all cars sold in England are bought in this region. Suzuki, Fiat, Mazda and Dacia do poorly, but Audi, Mercedes, Land Rover, Seat and Jaguar do better here than anywhere else in the UK. It's the only region that doesn't have at least one Asian brand in the top seven.


10 11 12 13 Sth East Sales % Lyr

2 2 1 1 Ford 50,624 11.1% 7%

3 1 2 2 VW 45,596 10.0% -1%

1 3 3 3 Vauxhall 44,607 9.8% 18%

4 4 4 4 Audi 38,427 8.4% 5%

6 6 5 5 Mercedes 36,171 7.9% 34%

5 5 6 6 BMW 22,717 5.0% 9%

7 8 8 7 Peugeot 20,980 4.6% 13%





Total 455,017
11%

London: The wealthiest part of the UK, but not that strong for car sales due to its congestion and public transport alternatives. It is comprised of 33 districts.

Car sales account for just 6.4% of all English sales. brands more popular here than anywhere else in the top 30 or so makes are Porsche, Lexus and smart. Those least popular in all of Britain are Peugeot, Citroen, Hyundai and Chevrolet.


10 11 12 13 London Sales % Lyr

1 1 1 1 Ford 19,374 13.6% 16%

2 2 2 2 VW 13,769 9.7% 1%

3 3 3 3 Vauxhall 13,063 9.2% 38%

6 6 4 4 Nissan 10,328 7.3% 19%

7 5 6 5 Audi 9,811 6.9% 22%

4 4 5 6 Mercedes 9,052 6.4% 10%

5 7 7 7 BMW 7,934 5.6% 10%





Total 142,455
12%

Data source: Thanks to the DFT.

Summary: As these three regions - especially the South East and London - have a disproportionate amount of the nations wealth, premium marques do well.

To quickly access other regions in this series for 2013, simply click on the following regions of Mid England, North England, Wales, and Scotland. Otherwise they and earlier years are found under the label 'Nation - UK region'. Northern Ireland processes its own data (very slowly) and is not included in the DFT statistics.

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