25 April 2014

North England Sales By Brand : 2013

Ay up, we're in the North of England now. A more working class part of England known for people being direct and forthright in speech. It is broken down into three regions as shown in the picture, North West, North East and Yorkshire & Humberside.

North West: This area goes from Cumbria in the north down to Cheshire in the south. The two main cities are Manchester and Liverpool. Both Vauxhall and Bentley have car plants here. It was a major part of the industrial revolution with all that brought and home to many of my ancestors too.

As far as car sales go, this area represents 9.9% of total car sales in England, although well down on the 11.9% of 2009. Ford and Vauxhall are always top, consistent with the UK as a whole. Volvos sell in smaller numbers here (as a percentage) than any other UK region.


10 11 12 13 N West Sales % Lyr

1 1 1 1 Ford 33,300 15.2% 11%

2 2 2 2 Vauxhall 23,162 10.5% 9%

3 3 3 3 VW 19,439 8.9% 20%

4 4 4 4 Nissan 15,438 7.0% 11%

7 5 5 5 Audi 14,439 6.6% 24%

5 6 6 6 BMW 11,488 5.2% 9%

8 7 7 7 Toyota 10,019 4.6% 13%





Total 219,555
13%

North East: This area has three large conurbations, Teeside (main city Middlesbrough), Wearside (Sunderland) and Tyneside (Newcastle). Nissan has a large plant in Sunderland, making it the biggest car producing area in the UK.

The North East makes up just 3.5% of all sales in England. Not surprisingly Nissan is a strong brand here, although it is nationally. It's success is a testament to the skill and hard working ethic of the people of this area. The plant runs 24 hours a day. Audi has been gaining well in the region (I won't even go there). Mercedes and Land Rover are less popular here than any other UK region.


10 11 12 13 N East Sales % Lyr

2 2 1 1 Ford 10,567 13.6% 4%

1 1 2 2 Vauxhall 10,145 13.0% 11%

3 3 3 3 Nissan 6,475 8.3% 15%

4 4 4 4 VW 5,958 7.7% 25%

11 8 9 5 Audi 3,622 4.7% 30%

9 9 6 6 Hyundai 3,381 4.3% 15%

10 11 7 7 BMW 3,320 4.3% 15%





Total 77,755
13%

Yorkshire & Humberside: This mostly industrial area is famous for its coal mines, the origin of crucible and stainless steels, and the marine chronometer used by Capt Cook (also from the area). My preferred sport of Rugby League was born here too. The largest cities are Leeds, Bradford, Sheffield and Hull.

Regional sales compared to all England make up 7.4% of the total, well down on the 7.9% of 2012. BMW and Mini are stronger in Y & H than anywhere else in the UK. Land Rover is very popular too but not shown below. Fiat isn't popular though compared to other regions.


10 11 12 13 York & H Sales % Lyr

1 1 2 1 Ford 21,124 12.8% 0%

2 2 1 2 BMW 18,749 11.3% -16%

3 3 3 3 Vauxhall 14,688 8.9% 12%

4 4 4 4 VW 14,409 8.7% 14%

7 5 5 5 Audi 9,289 5.6% 13%

5 7 6 6 Toyota 7,133 4.3% 4%

10 9 8 7 Nissan 7,051 4.3% 11%





Total 165,219
5%

Data source: Thanks to the DFT.

Summary: I have a soft spot for the North of England. It has scenic beauty, its people hardy and resourceful, and its contribution to the world make it an area of great achievement.

To quickly access other regions in this series for 2013, simply click on the following regions of South England, Mid England, Wales, and Scotland. Otherwise they and earlier years are found under the label 'Nation - UK region'. Northern Ireland processes its own data and is not included in the DFT statistics.

2 comments:

  1. Let's not forget that if Yorkshire had competed as an independent country at the 2012 Olympics, it would have finished 12th in the medals table!

    Chris G

    ReplyDelete
  2. Wow, I didn't know that. That's quite an achievement.

    ReplyDelete