27 April 2014

Mid England Sales By Brand : 2013

Across the middle of England, there is diversity in car buying habits as you will see. The area of Middle England goes from the Welsh border in the west to the North Sea in the East.

West Midlands: The main city of this region is Birmingham, England's second biggest city, itself part of a larger conurbation. Coventry is a well known city within this area as well. This region too is famous with regard to the industrial revolution, with the Iron Bridge Gorge A UNESCO World Heritage site. Once a major car making centre of the UK, only Land Rover and Jaguar remain.

One thing different with this region is how Vauxhall consistently is the big selling brand. Another is how well PSA do here. It is the only region in England where Audi is not in the top seven, a marque I view as over rated anyway. VW does more poorly here than anywhere else as well. Many other brands that don't do well here. They are Toyota, Suzuki, Kia, Skoda, Seat and Porsche.

Overall, West Midlands has 12.5% of total car sales in England, down on last year but a fairly typical percentage on recent years. It has quite a unique car buying pattern compared to other regions in the UK.


10 11 12 13 West Mid Sales % Lyr

1 1 1 1 Vauxhall 36,449 13.1% -5%

2 2 2 2 Ford 30,257 10.9% 6%

5 3 3 3 BMW 23,601 8.5% -15%

3 4 4 4 Peugeot 20,605 7.4% -5%

10 8 7 5 Citroen 20,093 7.2% 31%

6 6 6 6 Nissan 20,003 7.2% 1%

4 5 5 7 VW 19,079 6.9% -6%





Total 278,083
1%

East Midlands: Cities such as Derby, Nottingham and Leicester are found here, and Toyota has a plant near Derby. It is known for fine walking in the Peak District and agriculture in Lincolnshire.

Not only is Vauxhall the strongest here of anywhere in the UK, But Ford is at its weakest, even struggling to hold second place. It is the best region for VW and Skoda in the UK. Those not popular in comparison with elsewhere are Nissan, BMW, Renault, MINI, Mazda and Dacia. It has 8.5% of total English sales, down a bit on a few years ago.



10 11 12 13 East Mid Sales % Lyr

1 1 1 1 Vauxhall 34,848 18.4% 12%

2 3 3 2 Ford 22,616 11.9% 30%

3 2 2 3 VW 20,092 10.6% 2%

6 5 6 4 Mercedes 10,290 5.4% 13%

8 7 7 5 Audi 10,208 5.4% 16%

4 6 5 6 Peugeot 9,103 4.8% -7%

5 4 4 7 Toyota 7,926 4.2% -23%





Total 189,759
11%

East England: This area starts with East Anglia in the north, down to the London commuter belt in the south. The majority of the people in this region live in the county of Essex. Places such as Norwich, Ipswich and Luton are within its borders.

Luton was once the home of Vauxhall cars, but only vans are made there now. 8.8% of cars sold in England were purchased here, a consistent percentage. Ford is massive, although it did lose market share this year. German brands are popular, with BMW in fine form. Alfa Romeos do better here than anywhere else, perhaps the sporty image suiting the Essex reputation. Skodas are less liked here than in other UK regions, perhaps for the same reason but in reverse.


10 11 12 13
Sales % Lyr

1 1 1 1 Ford 44,887 22.8% 4%

2 2 2 2 Vauxhall 16,913 8.6% 16%

3 3 3 3 VW 13,509 6.9% 19%

4 4 4 4 Audi 11,640 5.9% 18%

8 7 6 5 BMW 11,072 5.6% 51%

5 6 5 6 Nissan 8,518 4.3% 15%

11 5 7 7 Mercedes 7,969 4.1% 10%





Total 196,743
13%

Data source: Thanks to the DFT.

Summary: These regions I combined for geographical reasons, but the East area is very different to the two Midland regions. Vauxhall's westerly popularity is very different to Ford's in the East.

To quickly access other regions in this series for 2013, simply click on the following regions of South England, North England, Wales, and Scotland. Otherwise they and earlier years are found under the label 'Nation - UK region'. Northern Ireland processes its own data and is not included in the DFT statistics.

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