07 March 2014

Import Car Sales In Korea: Europe vs Japan vs USA

The BMW 520d was top import in 2013

Imports have always had a tough time penetrating a market protected by tariffs. Luxury marques are not too badly affected, but run of the mill brands often struggle or even give up. This situation favours European makes, as they have the most premium brands.

Going back twenty years, only Europe and the USA sold cars in Korea. Up until the year 2000, Europe was asserting itself due mainly to the above mentioned reason. Then the Japanese brands started arriving in 2001. They advanced to over a third of total imports by 2008, but have recently fallen away. Only Lexus and Infiniti carry the premium flag for Japan and that doesn't do enough. Europe have so many marques in that area, they are nudging 80% of all import sales.



Europe
Japan
USA


94 1,962 51% 1,903 49%

95 4,343 63% 2,578 37%

96 6,135 60% 4,180 40%

97 3,970 49% 4,166 51%

98 848 41% 1,227 59%
99 1,640 68% 761 32%

00 3,176 72% 1,238 28%

01 5,404 70% 841 11% 1,502 19%

02 10,182 63% 2,968 18% 2,969 18%

03 12,535 64% 3,774 20% 3,172 16%

04 12,999 56% 6,837 29% 3,509 15%

05 18,010 58% 9,080 30% 3,811 12%

06 23,769 59% 12,205 30% 4,556 11%

07 29,522 55% 17,633 33% 6,235 12%

08 32,756 53% 21,912 36% 6,980 11%

09 37,826 62% 17,027 28% 6,140 10%

10 59,242 66% 23,870 26% 7,450 8%

11 77,849 74% 18,936 18% 8,252 8%

12 97,210 74% 23,924 18% 9,724 7%

13 122,798 79% 22,042 14% 11,657 7%

Tot 562,176 67% 181,049 22% 92,010 11%

GT 835,235 Av 41,762


Data source: Thanks to Kaida.

The VW Tiguan 2.0L TDi BlueMotion came in second

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