31 March 2014

Citroën Worldwide Car Sales By Model : 2013

100k C4 Picassos were sold in 2013. 

Citroën managed a slight increase in 2013, after an 11.4% drop in 2012. By combining both Citroën and Peugeot car sales, you find Citroën's share has increased from 40% in 2011, 42.5% in '12 and now 45%.

I think years ago when Peugeot acquired Citroën, one of the brands should have been a mass market brand and the other gone more upmarket. That didn't happen although the DS models in the Citroën range have been a move to take the brand up a notch in both image and profitability. Much more needs to be done in that area.

When it comes to the DS models, they are based on other Citroëns and I wondered whether to class them with the donor vehicle, but decided to keep them separate. The Xsara Picasso I assume was replaced by the C3 Picasso, but it may also have been superceded by the C4 Picasso too. I guess it doesn't matter too much.

I notice many viewers come from France, so any comments from you about what I have written here would be welcome. Comments can be anonymous so no need to sign in, but they have to be moderated before release because of the spam that tries to get in.


11 12 13
Sales Share +/-

1 1 1 C4/ZX 339,244 26.0% 6%




C4 283,322
7%




ZX 55,922
1%

2 2 2 C3 177,077 13.5% -18%

3 4 3 C4 Picasso 99,887 7.6% 20%

4 3 4 C3/Xs Picasso 90,056 6.9% 2%




C3 Picasso 90,015
6%




Xsara Picasso 41
-99%

7 6 5 DS3 69,014 5.3% 1%

5 5 6 C5 65,549 5.0% -14%

6 7 7 C1 59,418 4.5% -11%

- 12 8 C-Elysse 56,241 4.3% 899%

8 8 9 DS4 29,802 2.3% -10%

12 9 10 DS5 23,878 1.8% -14%

10 10 11 C4 Air-X/C Cr 13,757 1.1% -32%




C4 Aircross 13,633
-20%




C Crosser 124
-96%

9 11 12 C2 9,997 0.8% -32%

11 13 13 C8 2,760 0.2% -32%

13 14 14 C-Zero 338 0.0% -90%

14 15 15 C6 31 0.0% -98%




Total 1,037,049
0.8%

Data source: Thanks to PSA.

Summary: I wonder what direction Citroën will take from here. Going more upmarket would be an option, leaving Peugeot to take the volume route. I guess the classier DS range has been reasonably successful but the sales for them are still quite low. It would be a long process to get Citroën to a higher level because with premium cars, perception is everything and Citroën is still very much viewed as a mass market brand.
70k DS3s found homes. Was that enough?

No comments:

Post a Comment