24 March 2014

BMW Group Regional Sales : 2009-13

I can't say I find German styling good looking. 

Things are shifting in car sales. Europe has slipped of late and Asia has more than filled the shortfall. Premium makes have not suffered the same but the trends are there to see, even over the few years shown here. The marques included here are BMW, MINI and Rolls Royce. 761.9 equals 761,900.

Since 2009, BMW Group sales in Europe have increased, but the percentage of the Group's sales have fallen from over 59% to under 44%. That is quite a change in such a brief time frame. The Americas have been constant and 'Others' a bit down. The real change is seen with Asia going from about 14% to nearly 30%.



Europe % Asia % America % Others %

09 761.9 59.2% 183.2 14.2% 294.2 22.9% 47.0 3.7%

10 791.2 54.1% 286.3 19.6% 329.7 22.6% 54.0 3.7%

11 858.4 51.4% 375.5 22.5% 380.3 22.8% 54.8 3.3%

12 865.4 46.9% 493.4 26.7% 425.3 23.0% 61.1 3.3%

13 859.5 43.8% 578.7 29.5% 463.8 23.6% 61.8 3.1%

Data source: Thanks to BMW Group.

Summary: Europe shows signs of recovery but the BMW Group has a strong market share already in that region, so it is likely the percentage will continue to fall. Asia still has more growth potential and provided it continues to hold up, Asia will have continue taking more share of the Group. 

This snapshot of data shows change that surely will not be as pronounced in future. It was an unusual period in that regard. 

X1 soaking up the sun, and getting rather too sun tanned

2 comments:

Anonymous said...

Hello! Do you use Twitter? I'd like to follow you if that would be okay.
I'm definitely enjoying your blog and look forward to new updates.

RayCee Smith said...

Hello. No I'm not into twittering, but you can get email notifications. I hope that is of help to you.