03 February 2014

Ssangyong Worldwide Car/LCV Sales : 2009-13

Ssangyong is a Korean brand with a complicated history, but to keep it simple, it is presently owned by Indian vehicle maker Mahindra & Mahindra since 2011. The name means double dragons.

In 2009 Ssangyong went into receivership, with global sales of just over 35,000. It has grown from there to over 145,000 in 2013. It makes the following vehicles:


A luxury car named the Chairman. Actually there were two, an H and  a W - but they are listed as one below in the sales chart as they are similar. The H is supposed to have been superseded by the W but both are still selling in 2013.



A pick-up truck, called the Acton Sports or Korando Sports. The name is a mix of action and young. It replaced the Musso sports model. (who names these vehicles?).



An MPV going with the Rodius name (Stavic in some places) is available in various configurations. It has been voted as the ugliest car ever made. It was supposed to end production in 2011, but was resurrected mid 2012 and sales are better.

No fewer than four SUVs are part of the Ssangyong stable. They are called the Korando, Rexton, Kyron and the Actyon. The best seller the Korando is shown in the photograph.

09 10 11 12 13
2009 2010 2011 2012 2013
- 6 1 1 1 Korando 4,582 40,612 49,660 56,754
1 1 2 2 2 Actyon/Spt 12,002 25,143 22,685 35,828 35,401
5 3 4 4 3 Rexton 4,181 11,119 14,760 12,393 17,838
6 7 7 7 4 Rodius 2,655 4,458 4,045 2,110 15,551
2 2 3 3 5 Kyron 6,032 20,571 18,534 14,110 15,335
3 4 5 5 6 Chairman 5,500 8,306 7,117 4,586 3,289
4 5 6 6 7 Actyon 4,926 7,568 5,248 2,030 1,481






35,296 81,747 113,001 120,717 145,649

The only way they can make money on the volumes they sell in is the fact that the vehicles are in higher profit segments. They certainly are on the up and I must say the new Korando is not bad looking.

Data source: Thanks to Ssangyong.
Photo credit: Thanks to Wiki.

2 comments:

  1. 15,000 people bought a Rodius last year! One of them lives on my street. It really is a ridiculously stupid-looking car.

    My son is three and can recognize just about every brand of car already, but when we walk past the Rodius I have trained him to say "ugliest car EVER", which amuses me a lot.

    Chris G

    ReplyDelete
  2. I guess some people value individuality.

    ReplyDelete