20 February 2014

Land Rover Sales By Nation : 2013

The RR Sport 2014 - tempted by the call of the wild

One difficulty with LR sales is that they are sold many countries, some that do not feel access to sales data by the public is necessary or something to bother with. Another is that LRs are in some cases registered as commercial vehicles and those sales are not always easy to find. I have used asterisk signs to show if there is an issue with the figure.

For example, one * means a reasonable estimate, or in the case of Pakistan only Defender sales. Two * means commercial sales are missing but in each case small numbers  are involved. Perhaps one day LR will allow greater access to such, if deemed not too commercially sensitive to do so. The largest market not listed here that I am aware of is Taiwan, which had about 450 sales in 2012. I don't have any indicators for 2013, so left that nation off. (PS. I have since heard it may be about 230).

The RR Sport at play, showing off it's capabilities

Chian had a relatively quiet year, but still managed to stay well ahead. Despite that, a strong 14.6% increase worldwide was achieved. Half of the nations in the top 40 are in Europe, but with poor sales in that region, there is a sales shift to outside of LR's home continent.


11 12 13
Sales Share +/-


3 1 1 China 77,361 22.2% 17%
Europe

1 2 2 UK 61,343 17.6% 12%
20 Nations

2 3 3 USA 50,010 14.4% 15%


4 4 4 Russia 21,030 6.0% 10%
Asia / Pacific

5 5 5 Italy 13,789 4.0% 0%
9 Nations

6 6 6 Germany** 12,425 3.6% -8%


7 8 7 Brazil 10,648 3.1% 30%
Africa/ M East

8 9 8 Australia 8,350 2.4% 5%


9 7 9 France 8,232 2.4% -11%
6 Nations

10 10 10 RSA 7,463 2.1% 0%
Americas

11 11 11 Spain 7,301 2.1% 14%
5 Nations

12 13 12 Canada 5,136 1.5% 20%


13 12 13 Belgium 4,579 1.3% 2%


15 15 14 UAE* 4,500 1.3% 46%


16 14 15 Switzerland 3,776 1.1% -6%


21 19 16 Japan 3,347 1.0% 82%


18 18 17 Korea 3,103 0.9% 62%


17 17 18 India* 2,413 0.7% 22%


19 16 19 Austria 2,405 0.7% 9%


22 22 20 Ukraine 1,841
25%


25 24 21 Saudi Arabia* 1,600
51%


20 21 22 Netherlands 1,470
-3%


36 23 23 Morocco 1,361
9%


28 27 24 Mexico 1,357
46%


23 25 25 Kuwait* 1,350
30%


14 20 26 Turkey 1,323
-17%


37 35 27 Qatar* 1,300
128%


44 34 28 Malaysia 1,003
56%


29 26 29 Ireland 974
3%


31 33 30 Czech Rep 865
21%


26 30 31 Sweden** 858
2%


35 29 32 Luxembourg 775
-9%


34 31 33 Romania 764
4%


32 28 34 Norway 743
-18%


27 32 35 Poland 699
-4%


30 36 36 Chile 660
17%


24 42 37 Pakistan* 657
145%


33 39 38 New Zealand 523
14%


38 37 39 Hong Kong 507
-9%


39 38 40 Portugal 497
8%





Others 18,895 5.4%






Actual Sales 348,338
15%


Data source: Thanks to all that individually made this collective list possible. 

But it can also take you out for the evening with refinement and class

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