03 February 2014

Japan Domestic Brand Sales : 2013

Toyota Aqua (Prius C) was the top selling model

Sales for local brands take longer to arrive. Import sales (including Lexus) came earlier and can be found by clicking here. As you can see, the loyalty to domestic brands is extreme to say the least. The market was flat in Japan, with Toyota Group being the loser. Two smaller brands, Mazda and Subaru had a good 2013 though.


11 12 13
Sales Share +/-

1 1 1 Toyota 1,381,926 30.3% -8%

3 2 2 Honda 729,462 16.0% 2%

2 3 3 Nissan 574,703 12.6% 2%

4 5 4 Suzuki 558,535 12.2% 5%

5 4 5 Daihatsu 519,229 11.4% -6%

6 6 6 Mazda 202,004 4.4% 5%

8 7 7 Subaru 164,010 3.6% 16%

7 8 8 Mitsubishi 106,696 2.3% 0%




Others 325,717 7.1%




Total 4,562,282 0%

Data source: Thanks to JAMA.

Looking ahead to 2014, the first three months should be buoyant. Then in April sales tax increases from 5 to 8%, which will surely reduce sales. It has been estimated the drop could be nearly 10%, which would be about 450,000 units. 

The 4th best seller. No doubt the opposition took note of that

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