24 February 2014

25 Years Of Land Rover Discovery

The Discovery 4. Below the I, II & III models in that order

When Discovery production started late 1989, it became the third model in the LR line up. A few years of settling in led to a growth spurt, peaking in 1995 when a record number of Discos were made. Now 25 years have passed, so I thought it appropriate to look back on the evolution of the vehicle.

The Series I ran until 1998, production amounted to 384,323 (I took 20,000 units off the 1998 figure to give to the Series II). That was a very fine effort for a new model, which took a few years to establish itself.

The Series II followed in the latter part of 1998, running to early 2004. It was similar in appearance to its predecessor, perhaps too much so.

Taking into account the shared year with LR3, (only counting 10,000 units for 2004), 271,026 vehicles were made.

The Series III/IV was a better and more modern looking looking SUV, while retaining an obvious resemblance. The Series III ran from early 2004 until 2009, when replaced by the IV, which is not in my opinion a new model but an upgrade. 414,011 have been made according to my estimation.

The total production as listed is 1,069,360 units. Bear in mind that the 2013 is an estimate, albeit a fairly accurate one. Also, the chart below shows a Discovery commercial vehicle column which is largely empty. This is because while the Discovery has had a small run of CVs, I only have a few years of numbers for them. For that reason, the CV figures are not included in the total figure mentioned above.

Now to explain the chart. Under 'Disco' is production less CVs. 'Tot Prod' is all models made that are classified as private vehicles. '% Tot' represents the percentage of Discovery production compared to the 'Tot Prod' figure. The 'D CV' shows the limited Discovery CV production data I have. Finally, 'LR CV' is production of commercial vehicles, which is not included in 'Tot Prod' figure.

The Discovery model has been a popular and successful model for LR. It seems LR wants to turn the Discovery into a range like Range Rover, making the Freelander part of that. That may be to distance it from the Defender, making that the only Land Rover model, if and when a replacement comes for that. Why can't they leave well alone?



Disco Tot Prod % Tot D CV LR CV

1989 3,296 31,803 10%
23,437

1990 23,067 47,261 49%
21,210

1991 19,261 35,673 54%
18,915

1992 24,312 39,743 61%
17,626

1993 35,744 50,524 71%
17,368

1994 54,499 71,758 76%
22,240

1995 69,904 99,533 70%
27,573

1996 66,388 96,894 69%
32,582

1997 59,053 106,929 55%
36,140

1998 48,799 149,324 33%
31,704

1999 54,801 154,327 36%
24,155

2000 56,364 159,997 35%
15,611

2001 41,788 139,005 30%
13,796

2002 43,030 155,412 28%
16,710

2003 45,043 147,545 31%
14,630

2004 41,668 149,764 28% 675 14,090

2005 56,169 175,879 32%
11,747

2006 50,633 175,714 29%
13,663

2007 43,919 232,625 19% 620 2,099

2008 35,035 185,931 19% 350 3,536

2009 20,982 114,596 18% 215 2,128

2010 39,002 182,984 21% 375 5,931

2011 45,742 238,237 19%
2,862

2012 45,161 305,467 15%
6,281

2013 45,700 340,290 13%
6,500

All data is collected by myself and not obtained from LR. Therefore it is as accurate as I can make it, and I believe it is very close to LR official statistics, if they were available. 

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