30 January 2014

VW Group Worldwide Car/LCV Sales : 2013


The car that in many ways defines the brand

The VW Group has a strong ambition to be the biggest selling company in the world. I don't doubt that could happen soon, although Toyota may have something to say about that. The figures below exclude VW's two truck making brands, MAN and Scania. That pushes total sales to over 9.7 million. So what do we learn?

VW contributes 62% of total VW Group sales.
Skoda was the only division that went backwards.
Maybe SEAT is finally being turned around.
Bentley was the fastest growing marque.



2013 Share 2012 +/-

VW Car 5,930,000 62% 5,740,000 3%

Audi 1,580,000 17% 1,460,000 8%

Škoda 920,800 10% 939,200 -2%

VW CV 551,900 6% 550,200 0%

SEAT 355,000 4% 321,000 11%

Porsche 162,100 2% 141,000 15%

Bentley 10,100 0% 8,500 19%

Lamborg 2,120 0% 2,080 2%

Total 9,512,020 9,161,980 4%

Data source: Thanks to VW.

VW's drive to be the largest vehicle maker relies heavily on China. It still has some places the world where it is a small player though. It doesn't have the global evenness quite to the same degree of Toyota. Does it really matter who's biggest? Bragging rights are at stake.

The flagship marque - Bentley

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