12 January 2014

Volvo Car World Sales By Model : 2013

V40 - 2nd most popular model

When you look at worldwide Volvo sales by nation, it quickly becomes apparent that China will play an important part of future growth. Other car makers have already done so, but Volvo was a bit slow getting going there. A Chinese owner obviously helps in that.

As seen below, the Chinese market was the difference between a slight increase and more sizable decrease in sales for 2013. The other nations dropped 23%, while Russia was off 26%.



Nation 2013 Share 2012 Share +/-

1 USA 61,233 14.3% 68,079 16.1% -10%

2 China 61,146 14.3% 14,989 3.6% 308%

3 Sweden 52,260 12.2% 51,832 12.3% 1%

4 UK 32,678 7.6% 31,743 7.5% 3%

5 Germany 26,680 6.2% 32,070 7.6% -17%

6 Nederland 23,006 5.4% 16,338 3.9% 41%

7 Japan 16,897 3.9% 13,848 3.3% 22%

8 Belgium 16,670 3.9% 16,338 3.9% 2%

9 Russia 15,017 3.5% 20,364 4.8% -26%

10 Italy 13,708 3.2% 14,855 3.5% -8%

Others 108,545 25.4% 141,495 33.5% -23%

Total 427,840
421,951
1%

Breaking it down into models, the 40/50 range was the only real bright spot, and it was very bright.

Model Variants 2013 Share 2012 Share +/-
C30 Hatch 5,628 1.3% 19,256 4.6% -71%
S/V/CC 40/50 Sed/SW/Hch 100,315 23.4% 65,046 15.4% 54%
S/V60 Sed/SW 116,312 27.2% 117,783 27.9% -1%
C/V 70 SW/Coupe 31,891 7.5% 39,551 9.4% -19%
S80 Sedan 11,482 2.7% 17,243 4.1% -33%
XC 60 Allroad 114,010 26.6% 106,203 25.2% 7%
XC 70 Allroad 24,418 5.7% 25,579 6.1% -5%
XC 90 Allroad 23,784 5.6% 31,290 7.4% -24%

Summary: Surely Volvo will benefit greatly in China in 2014, but it needs to be broadening its sales also. It risks relying too much on one market if trends continue, and the Chinese could impose restrictions on cars as they congest their cities. They know this, and will be doing what they can to widen out. 

Data source: Volvo.

XC60 - The top selling model in the range

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