24 January 2014

Thailand Sales By Brand : 2013

The vehicle market contracted 11.9% in 2013, after a monstrous 90% increase in 2012. So while the decrease looks bad, in that context it was to be expected. Nevertheless, the drop in sales meant that yellow was always going to be a popular shading. Even the pale blue showing improved market share but less sales is common.

The Toyota Vios. Exciting

The data is compiled by Toyota in what I assume is a voluntary supply of data. Both Jaguar and Land Rover dropped off the list this year, and MINI is now part of BMW figures, slightly inflating that marques increase. Porsche is nowhere to be seen either. It's a pity those brands think their sales data is so sensitive. Let's face it though, the competition will know what they are selling, so why not let the public know too?

This is total sales for all vehicles, so commercial brands are there also. As duties are charged on imports to promote locally made, only a handful of brands sell in large numbers.


11 12 13
Sales Share +/-

1 1 1 Toyota 444,707 33.4% -17%

3 3 2 Honda 213,155 16.0% 23%

2 2 3 Isuzu 206,233 15.5% -12%

5 4 4 Mitsubishi 104,687 7.9% -24%

4 5 5 Nissan 98,187 7.4% -22%

7 6 6 Chevrolet 56,389 4.2% -30%

6 7 7 Mazda 52,914 4.0% -31%

8 8 8 Ford 51,223 3.8% -12%

10 9 9 Suzuki 45,292 3.4% 80%

9 10 10 Hino 19,000 1.4% 0%

14 11 11 Mercedes 10,217 0.8% 51%

15 12 12 BMW 8,240 0.6% 43%

13 13 13 Hyundai 4,123
-22%

12 14 14 Tata 2,893
-45%

16 16 15 Volvo 2,717
-9%

29 28 16 Subaru 2,639

17 17 17 DFM 1,913
-22%

21 18 18 Fuso 1,669
-5%

19 19 19 Kia 911
-41%

22 21 20 Lexus 757
-7%

11 15 21 Proton 697
-79%

20 20 22 VW 594
-35%

25 23 23 Scania 473
39%

23 22 24 WuLing 367
-21%

26 25 25 Ssangyong 188
-31%

28 26 26 Peugeot 170
-19%

27 27 27 Citroen 62
-50%

47 31 28 Man 58
18%

34 36 29 Daewoo 56
167%

36 30 30 Skoda 40
-41%

42 38 31 Ferrari 23
44%

38 39 31 Lamborghini 23
64%

41 37 33 Mitsuoka 19
-5%

43 43 34 Lotus 15

45 42 35 Maserati 14
180%




Other 13




Total 1,330,678 -12%

Data source: Thanks to Toyota Thailand.

The Honda Accord. A more subdued presentation

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