10 January 2014

Switzerland Sales By Brand : 2013


A typical Swiss postcard image

Sales dropped 6.2% in this alpine nation. The top seven selling brands are either German or have a strong association with that nation. Either VW or Opel have been the top makes here for as far as I can go back. VW last took the lead off the GM brand in 1999 and have held it since.

Large increases were confined to lesser selling brands. Nothing in double figures in the top 20. Jaguar roared with a 74% rise and Tesla had a whopping increase, albeit off a very low 2012.


11 12 13
Sales Share +/-

1 1 1 VW 40,925 13.3% -8%

2 2 2 Audi 21,254 6.9% -4%

5 4 3 BMW 20,364 6.6% 7%

6 3 4 Skoda 17,939 5.8% -6%

9 7 5 Mercedes 16,737 5.4% 1%

3 5 6 Ford 14,840 4.8% -18%

7 8 7 Opel 14,192 4.6% -7%

4 6 8 Renault 13,508 4.4% -21%

10 9 9 Toyota 12,646 4.1% -3%

8 10 10 Peugeot 11,785 3.8% -4%

11 11 11 Citroen 11,024 3.6% -6%

12 12 12 Hyundai 10,241 3.3% -11%

13 13 13 FIAT 9,725 3.2% -5%

16 15 14 SEAT 9,159 3.0% 3%

17 18 15 Suzuki 8,364 2.7% 9%

15 17 16 Volvo 7,710 2.5% -4%

18 19 17 Mazda 7,591 2.5% 6%

19 16 18 Subaru 7,563 2.5% -11%

14 14 19 Nissan 7,508 2.4% -17%

20 20 20 Honda 5,595 1.8% 1%

21 21 21 Dacia 5,171 1.7% -3%

23 24 22 MINI 4,726 1.5% 3%

22 23 23 Mitsubishi 4,481 1.5% -3%

26 25 24 Chevrolet 4,266 1.4% 7%

25 22 25 Kia 3,981 1.3% -15%

30 26 26 Land Rover 3,454 1.1% -9%

27 29 27 Porsche 2,518 0.8% 9%

29 27 28 Chrysler 2,309 0.7% -25%

24 28 29 Alfa Romeo 1,989 0.6% -29%

28 30 30 smart 1,708 0.6% -10%

34 34 31 Jaguar 890
74%

33 31 32 Lancia 885
-19%

32 32 33 Lexus 658
-36%

35 35 34 Ssangyong 462
-3%

36 36 35 Ferrari 359
-1%

38 37 36 Aston Mart 224
0%

45 49 37 Tesla 216
764%

39 39 38 Maserati 190
18%

42 38 39 Bentley 176
-5%

41 41 40 GM US 129
-7%

40 40 41 Infiniti 83
-46%

44 44 42 Lotus 79
39%

43 42 43 Lamborghini 45
-44%

49 50 44 Rolls Royce 35
106%

52 47 45 McLaren 31
-18%

47 48 46 Morgan 27
-21%

- 46 47 Fisker 24
-47%

55 51 48 Caterham 21
50%




Others 78




Total 307,885
-6%

Data source: Thanks to Auto Schweiz - Swisse.

190 F-Type coupes found homes in Switzerland

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