15 January 2014

South Africa Car Sales By Brand : 2013

Toyota Etios - designed for emerging markets and a strong seller in the RSA

Car stats in the Republic are gathered by two bodies, the largest is Naamsa, and the other AMH. The latter are marked by an asterisk and are fair estimates. AMH have been saying they will release sales data but it hasn't happened to my knowledge. Thankfully most brands reside under the much more transparent Naamsa. Just to confuse things Great Wall Motors is under neither, but has recently started reporting sales to Naamsa. Some smaller selling brands such as Bentley (AMH) and Aston Martin are simply not available.

This data excludes light commercial sales, which if included, would have Toyota well ahead. The top two increased by didn't gain share, while Ford raced ahead. Some cars that sell well in the RSA are less sophisticated models, such as the ones pictured.


11 12 13
Sales Share +/-

1 1 1 VW 83,627 18.6% 2%

2 2 2 Toyota 66,805 14.9% 2%

3 3 3 Hyundai* 43,389 9.6% -8%

5 5 4 Ford 37,749 8.4% 46%

4 4 5 GM 25,931 5.8% -23%

7 6 6 BMW 24,793 5.5% 0%

6 8 7 Mercedes 23,517 5.2% 5%

9 7 8 Kia* 22,000 4.9% -8%

8 9 9 Nissan 19,356 4.3% -6%

10 10 10 Audi 19,336 4.3% 15%

12 13 11 Honda 12,905 2.9% 42%

11 11 12 Renault 12,106 2.7% 18%

13 12 13 Chrysler 9,118 2.0% -5%

15 14 14 Land Rover 6,921 1.5% 3%

14 16 15 Suzuki 4,866 1.1% 3%

24 20 16 Tata 3,921 0.9% 40%

20 17 17 Peugeot 3,596 0.8% 6%

21 18 18 Fiat 3,576 0.8% 8%

16 15 19 Mazda 3,170 0.7% -34%

25 22 20 Mitsubishi 3,053 0.7% 17%

22 21 21 MINI 2,878 0.6% 3%

18 19 22 Volvo 2,875 0.6% -4%

29 28 23 Porsche 2,438 0.5% 70%

19 25 24 Chery* 1,950
2%

26 23 25 Great Wall 1,644
-16%

23 24 26 Citroen 1,586
-18%

32 27 27 Mahindra 1,222
-16%

27 32 28 Subaru 1,153
34%

31 31 29 Jaguar 1,089
20%

28 29 30 Lexus 986
-28%

17 26 31 Daihatsu* 800
-52%

30 30 32 Alfa Romeo 447
-53%

34 33 33 Proton* 300
26%

? 36 34 Ssangyong 210
163%

- 34 35 Infiniti 194
53%

? ? 36 Ferrari 101
n/a

35 35 37 smart 97
-20%

36 37 38 Maserati 51
-22%




Naamsa 379,673 84.4 4%




AMH* 68,439 15.2 -9%




GWM 1,644 0.4 -16%




Total 449,756
2%

Data source: Thanks to Naamsa.

A previous model Fiesta built in India for the same purpose as the Etios

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