14 January 2014

Singapore Car Sales By Brand : 2013

The Mercedes E-Class (pic not taken in Singapore by the way)

The government of Singapore wishes to minimise congestion, which makes sense. It does it through a system of potential car buyers bidding for a certificate of entitlement, which you need to buy a car. The number of COEs is controlled, limiting new cars. How it fails is that it puts the price of basic cars too high, whereas the COE represents a smaller percentage of a more expensive car. The effect is seen below, where premium marques take centre stage. Jaguar outsells Hyundai, Porsche trumps Peugeot, and Bentley heads off Renault.

With a 19.5% decrease in unit sales, most brands went backwards, only those shaded green beat the odds. The blue colour representing market share gain with less sales is common with many of the top selling makes.

All in all, a very unusual situation. It makes sense to limit car sales, but perhaps a system that doesn't favour prestige marques so much. Still, they do have good public transport, so getting around is not a problem.


11 12 13
Sales Share +/-

2 2 1 Mercedes 3,871 17.2% -10%

1 1 2 BMW 3,731 16.6% -26%

3 3 3 Toyota 3,459 15.4% -19%

4 4 4 VW 2,874 12.8% -19%

5 5 5 Audi 1,797 8.0% 7%

9 7 6 Volvo 938 4.2% -12%

18 18 7 Mazda 635 2.8% 82%

10 8 8 Nissan 624 2.8% -9%

14 14 9 Jaguar 485 2.2% 26%

6 6 10 Hyundai 460 2.0% -60%

8 11 11 Honda 423 1.9% -18%

21 15 12 Land Rover 365 1.6% -5%

12 12 13 Porsche 363 1.6% -28%

13 10 14 Peugeot 295 1.3% -47%

7 9 15 Kia 268 1.2% -55%

11 13 16 Chevrolet 256 1.1% -41%

20 17 17 Ford 208 0.9% -41%

22 21 18 Subaru 201 0.9% 49%

15 19 19 MINI 184 0.8% -35%

16 16 20 Citroen 172 0.8% -52%

30 24 21 Bentley 125
34%

19 22 22 Renault 121
6%

29 23 23 Opel 120
21%

17 20 24 Suzuki 85
-41%

25 26 25 Ferrari 69
-14%

36 32 26 Rolls Royce 58
18%

26 25 27 Maserati 56
-33%

42 27 28 Infiniti 34
-53%

33 34 29 Chrysler 31
-18%

23 29 30 Mitsubishi 29
-52%

- 36 31 Mclaren 25
-24%

31 30 32 Lamborghini 23
-59%

38 38 33 Aston Martin 18
-18%

32 32 34 Alfa Romeo 17
-65%

24 37 35 Fiat 12
-50%




Others 40




Total 22,472 -19%

Sales data: Thanks to LTA Singapore.

Unless Sir would prefer to go upmarket somewhat

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