31 January 2014

PSA Group Worldwide Car/LCV Sales : 2013

The Peugeot 2008 a move in the right direction

The PSA Group came into being in 1976, when Peugeot took control of the the bankrupt Citroen company. Both brands work closely to minimise the cost of car making, but production overcapacity hinders profitability. We will briefly look at each brand and the combined data.

Peugeot: Europe was a poor performer in general but losing market share added to the situation. ACEA figures show a drop from 6.3 to 6%, excluding the former Soviet region. Despite that, the other regions largely made up for that, but for the CKD figure. CKD means vehicles that are assembled from kits and I assume that was Iran. Peugeot went from 57 to 55% of group sales.


Peugeot 2013 Share 2012 +/-

Europe 912,000 59% 993,000 -8%

China 272,000 18% 216,000 26%

Latin Amer 183,000 12% 173,000 6%

Rest 185,000 12% 174,000 6%

CKD Units 1,000 0% 145,000 -99%

Total 1,553,000 1,701,000 -9%

Citroen: The similarities with peugeot are striking. Their European share went from 5.4 to 4.9%, even worse. Latin America was a little better than Peugeot and no CKD unit collapse meant the same sales compared with 2012.


Citroen 2013 Share 2012 +/-

Europe 779,000 62% 845,000 -8%

China 285,000 23% 226,000 26%

Latin Amer 120,000 9% 110,000 9%

Rest 82,000 6% 84,000 -2%

Total 1,266,000 1,265,000 0%

PSA: Total sales were down 5% in growing world market. Not ideal but one would think 2014 must be better. Excessive reliance on Europe (60%), too much capacity, political sensitivities to rationalisation, and more aggressive management strategies required all have to be dealt with. Not much really. 


PSA 2013 Share 2012 +/-

Europe 1,691,000 60% 1,838,000 -8%

China 557,000 20% 442,000 26%

Latin Amer 303,000 11% 283,000 7%

Rest 267,000 9% 258,000 3%

CKD Units 1,000 0% 145,000 -99%

Total 2,819,000 2,966,000 -5%

Data source: Thanks to PSA.

The Citroen C3 looks funky

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