07 January 2014

Portugal Sales By Brand : 2013

The new Renault Captur - forgot the 'e'. Easy mistake

Nice to see a good increase for 2013, but still a long way short of even a few years ago. Cautious recovery is the way to go. By including light commercial vehicle sales brings in brands like Iveco and Isuzu.

VW was closing in on Renault a couple of years ago, but the slipped behind Peugeot in 2013. Premium brands have moved up the ranks as they are less affected by tough economic times. At the other end of the scale, nice to see low cost brand Dacia benefitting as sales start to pick up.

Yellow shows decrease, blue increase but loss of market share and green for going forward with market gain too. The big winner here has to be Renault.


11 12 13
Sales Share +/-

1 1 1 Renault 16,016 12.9% 24%

2 3 2 Peugeot 12,118 9.8% 11%

3 2 3 VW 11,932 9.6% 4%

5 4 4 Opel 8,077 6.5% 15%

9 7 5 Mercedes 7,955 6.4% 26%

4 5 6 Citroen 7,701 6.2% 10%

11 6 7 BMW 7,629 6.1% 20%

7 8 8 Fiat 6,712 5.4% 9%

13 9 9 Audi 5,975 4.8% 1%

10 11 10 Toyota 5,793 4.7% 19%

6 10 11 Ford 5,119 4.1% -8%

12 12 12 Nissan 4,723 3.8% 12%

8 13 13 Seat 3,874 3.1% 49%

15 14 14 Chevrolet 2,245 1.8% -10%

17 15 15 Volvo 1,991 1.6% 1%

20 22 16 Dacia 1,984 1.6% 74%

19 17 17 Skoda 1,762 1.4% -6%

23 20 18 Honda 1,718 1.4% 16%

18 16 19 Kia 1,696 1.4% -11%

14 19 20 Mitsubishi 1,646 1.3% 9%

21 18 21 smart 1,566 1.3% -4%

24 23 22 MINI 1,240 1.0% 18%

16 21 23 Hyundai 889
-26%

22 24 24 Alfa Romeo 779
-17%

25 26 25 Mazda 613
43%

30 27 26 Lancia 552
54%

33 25 27 Land Rover 497
8%

27 28 28 Iveco 342
9%

31 29 29 Porsche 273
-8%

29 31 30 Isuzu 176
4%

34 33 31 Jaguar 175
58%

32 34 32 Lexus 156
77%

28 30 33 Jeep/Dodge 92
-51%

26 32 34 Suzuki 76
-55%




Others 30




Total 124,122 11.5%

Data source: Thanks to ACAP.

Dacia Lodgy - not sure about the name but it looks practical

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