27 January 2014

Pakistan Sales By Brand : 2013

A popular car in Pakistan - the Suzuki Cultus
Sales figures are affected by who compiles them, especially in Asia. In Pakistan it is PAMA, the association that represents manufacturers. Therefore the sales here listed are only for cars and LCVs assembled there. This is a very common practice in Asia. The thought of releasing data for public information is not a concept that is understood in many countries in the region.

Suzuki Mehran - another big seller
Suzuki is the dominant player in the Indian subcontinent. However it lost sales and market share in Pakistan for 2013. Honda did very well and Land Rover improved it's Defender sales on a low 2012 result. Hyundai came back after a brief absence. It was a successful brand here a decade ago. Master assemble commercial vehicles for other brands such as Fuso and some Chinese ones, but only a few light commercial vehicles, which show up on the chart below.

2013 2012 +/-

Suzuki 76,818 95,763 -20%

Toyota 38,253 43,066 -11%

Honda 22,931 13,551 69%

Land Rover 657 268 145%

Hyundai 341 0 n/a

Master 22 43 -49%

Daihatsu 0 2,044 n/a

Total 139,022 154,735 -10%

Data source: Thanks to PAMA.

The Defender assembled in Pakistan

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