|The Nissan Leaf - currently selling well, and set to grow|
Nissan UK do what is common in the US, but I am unaware if it is done in the UK otherwise. That is report sales by model. It makes it easy to see at a glance how they are doing.
First up cars. They were the success of Nissan UK in 2013, with a strong 12% rise in sales. This model Qashqai is about to be replaced, but still sells well. Apparently resale values are good too. The star was the visually polarising Juke (I like its bold styling) with a 30% sales boost. The electric Leaf model is getting the sales traction it deserves too.
Next comes the two sports cars they sell. This segment is limited so well done Nissan for having two entrants. Unfortunately both fell back in units sold, but are halo cars that add a sporty image to the brand.
Finally the SUVs and vans that are rated as private cars. Most vans are commercial vehicles and are not listed here. A modest gain for the year on modest units sold.
Summary: An 11% gain overall is a fine result, giving Nissan market share gain in the UK. Cars gave the brand its sales impetus. A broad range of vehicles, rewarded with success in the UK.
Data source: Nissan UK.
|Quite a lot of bang for your buck|