05 January 2014

Nederland Sales By Brand : 2013

The popular image of the Netherlands 
Passenger car sales in the Netherlands took a hit in 2012. They did recover well toward the end of the year, but still dropped 17%. A few brands did actually grow, even substantially in some cases. Volvo, Mitsubishi and Tesla each had an amazing late run to give each a strong sales result. Jaguar did very well too in a  depressed sales environment.

Some of the biggest losers were the likes of Chevrolet, basically rebadged offerings from GM's Korean division. They have failed to deliver what was hoped for and will be leaving Europe from 2016. Such news cannot be helpful for sales between now and then for the underachieving brand.

Below we see through the colours used for each brand how they fared. Green for increase, blue for decrease sales but gaining market share, and yellow reduced sales.


11 12 13
Sales Shr +/-

1 1 1 VW 49,985 12.0% -17%

3 2 2 Renault 37,184 8.9% -15%

5 4 3 Ford 31,813 7.6% -11%

2 3 4 Peugeot 30,242 7.3% -25%

6 6 5 Toyota 28,789 6.9% -15%

14 13 6 Volvo 24,449 5.9% 44%

4 5 7 Opel 23,709 5.7% -33%

10 7 8 Kia 23,457 5.6% -14%

8 8 9 Citroen 19,444 4.7% -24%

16 12 10 BMW 19,016 4.6% 2%

13 10 11 Audi 17,713 4.2% -12%

7 11 12 Fiat 14,028 3.4% -26%

11 14 13 Skoda 12,424 3.0% -20%

20 24 14 Mitsubishi 12,243 2.9% 242%

9 9 15 Hyundai 11,153 2.7% -48%

18 17 16 Mercedes 10,827 2.6% -4%

12 15 17 Seat 9,319 2.2% -26%

15 16 18 Suzuki 8,717 2.1% -30%

17 18 19 Nissan 6,683 1.6% -29%

23 20 20 Mazda 5,354 1.3% -13%

25 21 21 MINI 3,425 0.8% -15%

24 26 22 Dacia 2,999 0.7% 39%

22 25 23 Honda 2,015 0.5% -32%

19 19 24 Chevrolet 1,926 0.5% -78%

21 23 25 Alfa Romeo 1,818 0.4% -50%

26 22 26 Lexus 1,588 0.4% -59%

29 27 27 Land Rover 1,287 0.3% -4%

36 40 28 Tesla 1,195 0.3% n/a

31 29 29 Porsche 849 0.2% -10%

28 28 30 Subaru 701 0.2% -26%

32 30 31 Lancia 461 0.1% -45%

35 33 32 Jaguar 403 0.1% 18%

30 31 33 smart 346 0.1% -26%

33 32 34 Jeep 177 0.0% -55%




Others 1,297




Total 417,036
-17%

Data source: Thanks to Rai Vereniging.

The '98% fat free' windmills with the Polo Blue

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