14 January 2014

LR Sales By Model Worldwide : 2013

The recently facelifted Discovery (LR4)

The marque managed a 14.6% increase over 2012. The new Range Rover was the star performer, with a 64% gain but the Freelander (LR2) also did well considering it isn't getting any younger. The Sport model was replaced late in the year and in December 7,700 were sold. 2014 should see a big improvement in sales for the popular Sport model.


12 13
2012 Share 2013 Share +/-

1 1 Evoque 108,598 36% 124,292 36% 14%

2 2 RR Sport 56,832 19% 58,234 17% 2%

3 3 Freelander 48,332 16% 57,691 17% 19%

4 4 Discovery 46,252 15% 45,898 13% -1%

5 5 Range Rov 27,496 9% 45,077 13% 64%

6 6 Defender 16,416 5% 17,146 5% 4%



Total 303,926 348,338 15%

Regionally, it was quite stable. As with Jaguar, it was Europe that was slowest, not that 8% is slow. Many a car maker would happily take it. Asia and the 'other places' did better though. The improvement in North American sales was strong too.


12 13
2012 Share 2013 Share +/-

1 1 Europe 123,124 41% 133,304 38% 8%

2 2 Asia/Pacific 78,451 26% 94,523 27% 20%

3 3 Rest World 54,419 18% 65,365 19% 20%

4 4 North Amer 47,932 16% 55,146 16% 15%



Total 303,926
348,338
15%

Summary: A good result, showing the improvements Land Rover have been making in recent times. Another successful year coming up for Land Rover in 2014 too, based around the new Sport model. The new Freelander (calling it a Discovery it seems) will be late 2014 so too late to add much. It will upsize too.

Data source: Thanks to TATA.

The new RR Sport off to a flier in December

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