13 January 2014

Korea Car Sales By Import Brand : 2013

BMW Group CEO in Korea with a 420d

Selling imported brands in Korea is a challenge. They face sizable duties to protect the local market. However, while higher priced marques have felt it less, most brands are enjoying increasing sales. Imports now exceed 10% of total passenger car sales. A 20% increase in import sales in 2013 was good, following a pattern of improving market penetration. Still a way to go and I wonder why the import tariffs cannot be reduced. Korean cars are capable of competing on an even field.

Some brands such as Subaru have come and gone, many stay and do quite well. Generally European and US brands fare better. Both Land Rover and Jaguar continue to grow well.

The top five brands are local, so the rankings start at #6.


11 12 13
Sales Share +/-

6 6 6 BMW 33,066 21.1% 17%

8 8 7 VW 25,649 16.4% 39%

7 7 8 Mercedes 24,780 15.8% 22%

9 9 9 Audi 20,044 12.8% 33%

10 10 10 Toyota 7,438 4.8% -31%

13 12 11 Ford 7,214 4.6% 41%

11 11 12 MINI 6,301 4.0% 6%

12 13 13 Lexus 5,425 3.5% 9%

14 15 14 Honda 4,856 3.1% 23%

15 14 15 Chrysler 4,143 2.6% 0%

20 18 16 Land Rover 3,103 2.0% 62%

18 17 17 Nissan 3,061 2.0% 28%

16 16 18 Peugeot 2,776 1.8% 15%

21 20 19 Porsche 2,041 1.3% 35%

19 19 20 Volvo 1,960 1.3% 11%

22 21 21 Jaguar 1,901 1.2% 59%

17 22 22 Infiniti 1,116 0.7% 1%

- - 23 Fiat 507
new

29 25 24 Citroen 476
87%

23 24 25 Cadillac 300
-37%

26 26 26 Bentley 164
21%

25 27 27 Mitsubishi 146
80%

27 28 28 Rolls Royce 30
11%

24 23 - Subaru -

28 - - Maybach -




Total 156,497 20%

Data source: Thanks to Kaida.

A Land Rover at a Korean Motor show

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