06 January 2014

JLR USA Sales By Model : 2013

Take the long way home

Jaguar Land Rover had a strong year in the USA. Looking at each separately:

Land Rover: The marque had an all time record year, narrowly passing the previous high of 2007. The Sport model didn't do as well while customers waited for the new model. It came late in the year and will certainly impact on 2014 sales in a positive way. The new Range Rover had a strong 56% increase and extra stock of the Evoque being made available helped that model up 28%. The older Discovery model and 'small' Freelander fared less well.


11 12 13
      Sales Share +/-

1 1 1 RR Sport 15,976 31.9% -3%

2 3 2 Range Rover 12,221 24.4% 56%

5 2 3 Evoque 11,405 22.8% 28%

3 4 4 Discovery 7,093 14.2% -3%

4 5 5 Freelander 3,315 6.6% 6%




Total 50,010
15%

Summary: I'm picking a new record in 2014. 

Now at home in the snow with awd  available

Jaguar: The leaping cat had its best year in the US since 2006, when the S and X-Types were going strong. Sales up 41% is a stellar result. The XF continues to perform well in the showroom, 43% up in 2013. Likewise the XJ is doing well, and the new F-Type already has 13% of all Jag US sales. The only constraint is how many can be supplied. 


11 12 13
        Sales Share +/-

1 1 1 XF 7,922 46.7% 43%

2 2 2 XJ 5,434 32.1% 12%

- - 3 F-Type 2,250 13.3%

3 3 4 XK 1,346 7.9% -18%




Total 16,952 41%

Summary:Depending how many F-Types are available and how the XF goes, a more modest increase in 2014.

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