07 January 2014

Italy Sales By Brand : 2013

500L a hot seller in its home market

The poor economic conditions continue in Europe with major market Italy down 7.1%. This is the lowest since 1978, and nearly 1.2 million down on the 2007 peak! You would think it could only improve from here. Still, I applaud restraint rather than over spending



The Lancia Ypsilon likewise popular in Italy
Unsurprisingly Fiat is well top and even managed a slight improvement in market share, if not an increase in outright sales. Lancia and Alfa had
sizable drops though. Renault will be happy to have registered a reasonable growth and jump over both Peugeot and Citroen.

As usual, blue is for decrease but improved share of the total market, while Green and yellow are outright increase and decrease respectively.


11 12 13
Sales Share +/-

1 1 1 Fiat 279,279 21.4% -5%

3 2 2 VW 105,322 8.1% -7%

2 3 3 Ford 87,417 6.7% -12%

4 4 4 Opel 70,611 5.4% -10%

6 8 5 Renault 65,716 5.0% 10%

8 7 6 Peugeot 62,770 4.8% -9%

7 6 7 Citroen 57,786 4.4% -17%

5 5 8 Lancia/Chrysler 57,020 4.4% -20%

9 9 9 Toyota 54,472 4.2% -1%

11 10 10 Audi 47,738 3.7% -7%

10 11 11 Nissan 46,560 3.6% -5%

13 14 12 Mercedes 45,546 3.5% 7%

14 13 13 BMW 42,537 3.3% 0%

15 12 14 Hyundai 38,313 2.9% -12%

12 15 15 Alfa Romeo 31,649 2.4% -25%

21 17 16 Kia 29,899 2.3% 10%

17 18 17 Dacia 27,002 2.1% 4%

16 16 18 Chevrolet 26,336 2.0% -16%

18 19 19 smart 20,444 1.6% -5%

20 20 20 MINI 17,313 1.3% -3%

19 22 21 Suzuki 13,931 1.1% -5%

22 21 22 Volvo 13,503 1.0% -9%

25 23 23 Land Rover 12,552 1.0% 0%

24 25 24 Skoda 10,573 0.8% 1%

23 24 25 Seat 9,826 0.8% -7%

27 26 26 Jeep/Dodge 5,825
-11%

29 28 27 Mazda 4,725
10%

26 27 28 Honda 4,376
-18%

30 29 29 Subaru 3,237
-12%

28 30 30 Mitsubishi 2,788
-22%

31 31 31 Porsche 2,717
-19%

34 34 32 Ssangyong 1,124
-4%

36 35 33 Lexus 1,101
-4%

37 33 34 Jaguar 987
-17%

33 36 35 DR Motors 445
-36%

32 32 36 Daihatsu 318
-78%

38 37 37 Tata 258
0%

42 40 38 Maserati 256
123%

35 52 39 Great Wall 235
n/a

54 43 40 Mahindra 209
243%

40 38 41 Ferrari 188
-24%

41 39 42 Infiniti 108
-55%




Others 522




Total 1,303,534 -7%

Data source: Thanks to UNRAE.

Clio Renault's best seller

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