06 January 2014

Ireland Sales By Brand : 2013

The Emerald Isle to be sure

VW took the lead off Toyota in 2010 and increased it in 2013. Overall it was a subdued year of car buying. Changing the number plate system mid-year to stop the massive buying spree of January did spread sales better, but not bigger.

Hyundai would be content with its effort, while Seat found a reason to smile. Dacia's arrival went well, straight in at 16th. Green shows increase in sales, blue decrease but improved market share and yellow means better luck next year.


11 12 13
Sales Share +/-

2 1 1 VW 9,508 12.8% -6%

1 2 2 Toyota 7,665 10.3% -23%

3 3 3 Ford 7,621 10.3% -11%

8 6 4 Hyundai 5,830 7.8% 11%

5 4 5 Nissan 5,317 7.2% -12%

6 7 6 Opel 4,914 6.6% -4%

7 8 7 Skoda 4,903 6.6% -4%

9 9 8 Audi 3,700 5.0% 0%

10 10 9 BMW 3,539 4.8% 4%

12 11 10 Kia 3,350 4.5% 7%

4 5 11 Renault 3,318 4.5% -37%

11 12 12 Peugeot 2,222 3.0% -1%

15 15 13 Seat 2,190 2.9% 61%

13 13 14 Mercedes 1,466 2.0% -22%

14 14 15 Mazda 1,410 1.9% -2%

- - 16 Dacia 1,286 1.7%

17 16 17 Citroen 1,222 1.6% 4%

18 18 18 Honda 1,004 1.4% -9%

16 17 19 Volvo 883 1.2% -24%

20 20 20 Suzuki 579
-9%

21 23 21 Mitsubishi 484
33%

24 22 22 MINI 464
5%

19 19 23 Fiat 457
-31%

22 21 24 Land Rover 407
-19%

25 24 25 Lexus 184
-31%

29 25 26 Jaguar 154
-25%

26 26 27 Subaru 114
-20%




Other 112





Total 74,303
-7%

Data source: Thanks to SIMI Motorstats

The Dacia Sandero a new sight In Irish roads

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