03 January 2014

Estonia Sales By Brand : 2013

Tallinn, Estonia. Looks like a fascinating city

I must say the openness and speediness of car sales data from Estonia gives me a positive feeling about the country. I believe such a thing can say much about a nation and it's way of thinking.

Sales were up slightly in this small state of just over 1.3 million. Toyota remained top quite comfortably. By colouring the chart below, an interesting trend emerges. Green shows brands that increased market share, and they were mainly larger selling brands. Yellow is makes that lost share and they are generally smaller sellers. Blue was increased sales but loss of market share. VW was the only brand to increase but have slightly smaller serving of the pie, so it has a colour on its own.


11 12 13 Brand Sales Shr +/-

2 1 1 Toyota 2,461 12.5% 0%

1 2 2 Skoda 1,783 9.1% 3%

3 3 3 VW 1,708 8.7% 1%

7 6 4 Honda 1,554 7.9% 57%

5 9 5 Renault 1,462 7.4% 59%

6 5 6 Nissan 1,197 6.1% 8%

4 4 7 Peugeot 1,096 5.6% -3%

14 7 8 Kia 1,080 5.5% 15%

9 8 9 Subaru 1,011 5.1% 10%

10 10 10 Hyundai 807 4.1% -9%

12 13 11 Citroen 644 3.3% 8%

8 11 12 Ford 598 3.0% -28%

15 15 13 Dacia 595 3.0% 9%

11 14 14 Opel 427 2.2% -28%

21 16 15 Chevrolet 402 2.0% 0%

23 22 16 Mercedes 326 1.7% 27%

16 17 17 Volvo 320 1.6% -19%

19 21 18 Mazda 293 1.5% 11%

22 18 19 Audi 282 1.4% -19%

20 19 20 BMW 267 1.4% -11%

17 20 21 Seat 258 1.3% -3%

13 12 22 Mitsubishi 224 1.1% -71%

18 23 23 Suzuki 166
-18%

25 24 24 Fiat 155
-3%

26 25 25 Lexus 135
-8%

24 26 26 Chrysler 126
-6%

27 27 27 Land Rover 97
-18%

28 28 28 Porsche 82
34%




Others 139




Total 19,695 2%

Data source: Thanks to Maanteeamet.

Estonians love the Toyota Avensis - a good car too 

No comments:

Post a Comment