20 January 2014

Brazil Sales By Brand : 2013

Number two best seller in Brazil 

The problem of getting car sales data from Brazil is that no one source has all the statistics. Also, when there is any overlap with two places having sales for the same brand, they seldom agree. Usually the difference isn't that much, but sometimes it is. Then to decide which one to choose from. Is that symptomatic of how things are in Brazil? If their preparation for the World Cup is any indication, maybe car sales data reveals more than just figures.

Moving on, this was the first time since 2003 that total sales have dropped. It was only by 1.6%, but it shows growth can not go on forever. Brazil is a protected market, which means you have to make cars there to have aspirations of being a big player.

Pale blue shading means decrease, and of course more brands fell into that situation with sales down. Despite that, some monstrous gains were had by some as you can see. The top two got bruised by the jostling going on further down the chart.


11 12 13
Sales Share +/-

1 1 1 Fiat 762,979 21.3% -9%

2 2 2 VW 666,739 18.6% -13%

3 3 3 GM 649,814 18.2% 1%

4 4 4 Ford 335,062 9.4% 4%

5 5 5 Renault 236,364 6.6% -2%

6 8 6 Hyundai 212,900 6.0% 97%

7 7 7 Toyota 176,134 4.9% 55%

8 6 8 Honda 139,279 3.9% 3%

12 9 9 Nissan 77,826 2.2% -26%

9 10 10 Citroen 66,113 1.8% -11%

13 12 11 Mitsubishi 58,174 1.6% -4%

10 11 12 Peugeot 57,510 1.6% -20%

11 13 13 Kia 29,134 0.8% -29%

17 16 14 Mercedes 17,192
65%

14 14 15 JAC 15,980
-11%

18 17 16 BMW 13,887
59%

19 18 17 Land Rover 10,641
30%

15 15 18 Chery 8,067
-43%

22 20 19 Chrysler 6,967
-2%

21 21 20 Audi 6,694
35%

20 19 21 Suzuki 6,291
-12%

25 22 22 Iveco 4,049
-12%

23 24 23 Volvo 2,927
-2%

27 30 24 Lifan 2,264
86%

16 23 25 Hafei 2,142
-53%

26 27 26 MINI 1,941
-1%

24 26 27 Ssangyong 1,274
-40%

30 34 28 Porsche 1,039
83%

33 32 29 Jinbei 932
-7%

29 29 30 Subaru 738
-45%

35 35 31 Mahindra 633
98%

32 33 32 smart 606
-4%

36 36 33 Jaguar 293
463%

? 39 34 Lexus 134
319%




Others 3,216




Total 3,575,935 -2%

Data source: Thanks to ANFAVEA & ABEIVA.

VW Fox came in 5th

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