07 January 2014

BMW MINI USA Sales By Model : 2013

New 4 Series - Not to my taste but should sell well

BMW in the US had another year of increase, so how did it do it? Below is the data, so let's see.


Model 2013 2012 %

3/4 Series 119,521 99,602 20%

5 Series 56,863 56,798 0%

7 Series 10,932 11,098 -1%

6 Series 9,762 8,208 19%

1 Series 7,220 7,689 -6%

Z4  2,480 2,751 -10%

BMW Cars 206,778 186,146 11%

The new 4 Series coupé replaced the 3 Series coupé, and this along with a still newish 3 Series gave the car range an 11% increase. Apart from that and it would have been flat.


Model 2013 2012 %

X5 39,818 44,445 -10%

X3 30,623 35,173 -13%

X1 26,512 8,947 196%

X6 5,549 6,749 -18%

BMW SUVs 102,502 95,314 8%

As with the cars, the SUVs relied on one model except more so. The new X1 was the difference for  the SUV range. Without it a poor showing. 


Model 2013 2012 %

Hatch 26,954 29,278 -8%

Countryman 21,325 21,012 1%

Clubman 5,155 5,769 -11%

Convertible 4,460 4,813 -7%

Paceman 3,262 0

Roadster 2,806 2,371 18%

Coupe 2,540 2,880 -12%

MINI brand 66,502 66,123 1%

Only two models do the real work for MINI. Despite that, the new paceman was the model that pushed the marque into positive territory. 


Total BMW 375,782 347,583 8%

Summary: BMW/MINI grew in the US to a record number of units sold, an excellent achievement. What it showed to me was that sometimes the difference between a new record in sales and a decrease can be a new niche entered and/or a replaced model that sells well. Not much in it, but BMW has the knack of getting it right.

MINI Paceman - Yet another variation

Sales data: Thanks to BMW USA.

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