|The new Mirage (Space Star in Europe) is selling quite well|
Coming in at 19th in the world for car/LCV production is Mitsubishi. The company has been doing tough for a little while now. Production for 2012 fell nearly 3% in a growing market and it now has just 1.4% of world sales. China in particular seems to have fallen off badly for the three diamond brand. It has pulled out of the Nedcar operation in the Netherlands also.
|The Outlander is important for the brand|
The car mark today is a tough place to be. Alliances and technology sharing are increasingly common among car makers. Volume is also important to be competitively priced. Smaller brands such as Mitsubishi are in a difficult place trying to remain competitive. The fight goes on.
Data source: Thanks to OICA.