28 November 2013

Lotus Car Sales By Country: 2012

The Evora Model

Lotus is a small sports car maker owned by Proton since 1996. Apart from the better known car production side of things, Lotus also does engineering consultancy work through its Lotus Engineering division.

Like any company of this size, profitability is a challenge. The product is specialised so will only have so many buyers in any particular country. Therefore it needs to sell in as many places as possible. It seems some work could be done in this area.

These figures have been gained from many sources and are as accurate as possible. There is a brand in China of the same name and they have a tie with Proton, but to my knowledge Lotus sports cars are not presently sold there. Japan is a surprise leader for Lotus cars, as is Australia's 5th spot.

There is something special about Lotus cars. Their sporting heritage, the fun they offer and the attractive styling all add to the mystique. I believe there are now no new models coming, the current range will carry the brand. The plans to upgrade those existing models I am unsure of. I hope a sustainable plan emerges soon for future models of this iconic brand.



11 12 Shr +/-


2 1 Japan 262 25.1% -3%


3 2 USA 242 23.2% 5%


1 3 UK 137 13.1% -58%


4 4 France 74 7.1% -53%


7 5 Australia 69 6.6% 15%


7 6 Switzerland 57 5.5% -5%


5 7 Germany 56 5.4% -33%


9 8 Belgium 37 3.5% 6%


6 9 Italy 29 2.8% -60%


13 10 Luxembourg 10 1.0% -23%


12 11 Singapore 9 0.9% -36%


10 13 Austria 8 0.8% -50%


- 14 Chile 5




- 14 Russia 5




14 16 Spain 2
-75%


20 16 Sweden 2
0%


10 18 Thailand 1
-94%


15 18 Netherlands 1
-86%


16 18 Estonia 1
-67%


16 18 Romania 1
-67%


20 18 Poland 1
-50%


23 18 Portugal 1
0%


23 18 NZ 1
0%


- 18 Denmark 1






Others 31 3.0%





Total 1043
-28%










Please note the 1,043 total figure above is the production number.

Sales figures for previous years can be found under the 'Brand - Britain' label to the right. Otherwise you can access them by clicking on 2011 and 2010. A general article about the marque I wrote a while back can be found here. Another article can be accessed by clicking on Evora and optimistic plans (now shelved) are contained in a blog that can be viewed here.

Lotus Production 

For sales of other years, please click on the following dates: For sales of other years, please click on the following dates: 2014, 20132011 and 2010.

2 comments:

  1. Such a shame Lotus sells so few cars. With its heritage and product line it should have been a Britsh Porsche (just as Jaguar should have been a British BMW). But as usual a lack of management rigour and vision sank it.

    I hope Lotus bounces back but I fear it is heading the same way as TVR.

    Chris G

    ReplyDelete
  2. Hello Chris,

    Google seems to have sorted its problems. :-)

    I was surprised how low sales have got in the UK for Lotus.

    The engineering side keeps the business going I assume.

    ReplyDelete