25 November 2013

Aston Martin Sales By Country: 2012

Aston Martin Vanquish

Aston Martin is a small, independant car maker, which is not an easy thing to be in this day and age. Keeping models up to date is expensive, so sufficient sales volume and the price you charge for the cars becomes critical.

Ford was the owner and still provides engines. In future, new models will be powered by Mercedes and use components from them. Co-operation with another manufacturer is essential in remaining viable when operating on this scale.

4 Door Rapide S

To access data from AM,  it seems you need to be a shareholder. The sales figures below have been gleaned by me from various sources (thank you to them)  and appear to represent most sales for the brand. As you can see, sales reduced by 19% in 2012. They are as accurate as I can ascertain. The colour coding of nations is to do with the region they are from. I am unsure of sales by model.



11 12 Share +/-


1 1 UK 932 26.6% -9%


2 2 USA 816 23.3% 1%


3 3 Germany 322 9.2% -38%


5 4 China 250 7.1% 32%


4 5 Switzerland 224 6.4% -7%


7 6 Japan 166 4.7% 19%


6 7 France 104 3.0% -44%


8 8 Australia 94 2.7% -7%


9 9 Italy 57 1.6% -41%


11 10 Luxembourg 39 1.1% 11%


10 11 Belgium 37 1.1% -60%


22 12 Sweden 23
28%


17 13 Singapore 22
-12%


18 13 Spain 22
-4%


24 15 Austria 17
13%


12 16 Netherlands 16
-48%


13 16 NZ 16
-47%


15 16 Chile 16
-45%


15 19 Russia 15
-48%


19 20 Monaco 12
-45%


13 20 Brazil 12
-60%


20 22 Turkey 10
-50%


25 23 Czech Rep 4
-64%


25 23 Poland 4
-64%


25 23 Norway 4
-64%


23 26 Portugal 3
-82%


- 27 Lithuania 2




30 28 Denmark 1



30 28 Estonia 1


- 28 Cyprus 1






Others 258 7.4% -49%




Est Sales 3,500
-19%










Hopefully AM see such data as good publicity for them. In the past articles on this subject have been very popular. Sales figures for previous years can be found under the 'Brand - Britain' label to the right. Otherwise you can access them by clicking on 2011 and 2010. A general article about the marque I wrote a while back can be found here.

2013 should be a better year for sales for AM.

Vanquish Interior - A Nice Place To Be 

For others years, please click on the date: 20132011, and 2010.

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