Looking at the figures below for the Apr-Mar 2012/13 production and sales, Toyota Group has turned a corner after some negative issues of late. The sheer size of the Group is impressive, as were all the increases.
Hino is the best performer with worldwide sales +20%, while Daihatsu the worst with +7.5%. Daihatsu has left Europe and other markets to become basically an Asian brand, which would have impacted on sales of course.
The Toyota brand produces nearly 40% of it vehicles in Japan, but sells only 18.6% of them in Japan. Hino is even more biased toward local production, while Daihatsu's ratio is even. In view of that, to be truly an international manufacturing company, Toyota Group needs to make more of its cars offshore.
|Production||Japan||% +||Outside||% +||Total||% +||% Jap|
|Sales||Japan||% +||Outside||% +||Total||% +||% Jap|
Data source: Toyota