18 April 2013

Car Sales Peugeot By Model: 2011/12

The Peugeot 3008 

Some car makers have a simple way of doing business and handling model replacements. Then there is PSA.  Nothing is simple about following how models are replaced and named. I have tries to rationalise the many models being made by Peugeot but it is complicated. I will start with a run down of what I found:

The 206 was replaced by the 207, which in turn has been replaced by the 208... except they haven't. They are all still made, which which is a very French way of doing things. The 405 started life in 1987 and is still made in Iran. I have grouped it with the 407, its modern day counterpart.

The 4007 (Mitsubishi Outlander) is now replaced by the 4008 (Mitsubishi ASX). Different sizes I know, but it is considered by Peugeot as a replacement model. The Ion is a Mitsubishi i-Miev electric car made for Peugeot.

Below are sales for 2011 and 2012, courtesy of PSA. Yellow means minus and blue plus sales:


Model 2012 2011 +/- %

206/07/08 568,643 742,334 -23%

307/08 287,248 275,497 4%

508 121,662 124,150 -2%

405/407 110,698 273,156 -59%

3008 108,263 134,951 -20%

408 79,954 74,603 7%

107 76,354 92,093 -17%

807/5008 56,963 78,659 -28%

4007/08 11,994 7,387 62%

RCZ 11,118 18,828 -41%

301 4,813
n/a

Ion 2,905 2,392 21%

Total 1,440,615 1,824,050 -21%

A 21% decrease is a reflection of European and French sales. Too much reliance on one region comes unstuck if that area declines. Even so, it is losing market share in Europe too. A once proud and successful brand struggles in the modern day arena. Greater co-operation with other car makers, along with tough business (not political) decisions need to be made. Sounds similar to Citroen.

The popular Peugeot 208

Data source: Thank to PSA.

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