29 April 2013

Nissan Worldwide Sales: 2012/13


Nissan had a flat 2012/13 year (April-March), with a marginal decrease. China and Europe were the trouble spots for the brand, with NAFTA* and 'Others' were the bright spots. I am surprised how important NAFTA is for Nissan. Mexico of course is a very good market for the make, easily being top there.

In the chart below, pale blue is up and yellow down:


Region 12-13 % Tot % +/- 11-12 % Tot

Nafta 1,466,489 30% 4.5% 1,403,503 29%

China 1,131,042 23% -11.9% 1,283,679 26%

Europe 659,722 14% -7.5% 713,283 15%

Japan 646,937 13% -1.3% 655,364 13%

Others 957,018 20% 16.0% 824,935 17%

Total 4,861,208 -0.4% 4,880,764

China could be an issue for this Japanese make due to hostility over the Senaku Island's ownership. Europe will be problematic for all car makers of non-premium cars. 'Others' are very important as it encompasses Asia/Pacific nations that are growing well for car sales.


*US, Canada & Mexico.

Data source: Nissan.

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