12 April 2013

Land Rover Sales By Model: 2012/13

The new Range Rover - a class act indeed

The year for these sales figures is based on April to March. Therefore, Q1 is April to June 2012, Q2 July to September 2012 etc. JLR call this Year 2013 just to confuse you. Land Rover sales have not increased by as much each quarter, but that is due to the Evoque coming on stream and initially creating enormous gains.

Model Q1 13 Q2 13 Q3 13 Q4 13 FY 13
R R Evoque 26,946 24,442 28,039 33,989 113,416
R R Sport 12,658 14,026 14,958 14,920 56,562
Freelander 11,741 12,368 12,245 17,306 53,660
Discovery 10,666 10,864 11,456 12,140 45,126
Range Rover 6,680 6,438 5,933 12,029 31,080
Defender 3,429 3,813 4,047 4,910 16,199
Total 72,120 71,951 76,678 95,294 316,043
Difference +42.2% +37.2% +17.4% +14.6% +25.6%
Model Q1 12 Q2 12 Q3 12 Q4 12 FY 12
R R Sport 13,854 13,210 14,090 15,190 56,344
R R Evoque - 3,096 19,614 29,171 51,881
Freelander 12,985 13,038 8,888 11,978 46,889
Discovery 11,514 10,982 10,554 13,266 46,316
Range Rover 7,554 7,009 7,458 8,445 30,466
Defender 4,812 5,114 4,683 5,127 19,736
Total 50,719 52,449 65,287 83,177 251,632


The Evoque looks the part in the city environment too

Looking forward, Year 2014 should produce more even growth, albeit less frenetic. An extra shift at the  Halewood plant can be seen in the 34,000 Evoques made in the 4th quarter of '13. Freelander sales will also benefit as it is made in the same factory. The new Range Rover is a very good vehicle and will increase sales for the '14 year. The Q4 '13 sales (Jan-Mar 2013) of 95,294 is a record figure.

The Freelander (LR2) getting its boots muddy

It's nice that JLR is open with sales data, which is both good for investor confidence and PR generally.

2 comments:

Anonymous said...

Great article! Where could I find the original source for these figures? Thanks

RayCee Smith said...

They are official figures the company releases.