17 April 2013

Jaguar Sales By Model: 2012/13 Year

The Jaguar XJ AWD seen in it's natural habitat

The year for these sales figures is based on April to March. Therefore, Q1 is April to June 2012, Q2 July to September 2012 etc. Below we can see that Jaguar had a great Jan - Mar 2013 with a 31% increase. The new XF Sports Brake and AWD models must have been the reason for that.


Model Q1 13 Q2 13 Q3 13 Q4 13 FY 13

XF 8,236 8,352 8,118 13,928 38,634

XJ 4,462 3,382 2,965 5,191 16,000

XK 940 1,064 897 979 3,880

F Type - - - 112 112

Total 13,638 12,798 11,980 20,210 58,626

Difference 8.6% -3.3% -7.9% 31.0% 8.1%

Model Q1 12 Q2 12 Q3 12 Q4 12 FY 12

XF 6,732 8,350 8,397 9,987 33,466

XJ 4,367 3,636 3,606 4,179 15,788

XK 1,454 1,247 1,003 1,265 4,969

Others 4 - - - 4

Total 12,557 13,233 13,006 15,431 54,227

Looking forward, the 2014 year is promising. Continued success for the XF and XJ seems assured, while the new F-Type will add some sales too. The 'F' is a specialist model though so numbers will be not that great. Apparently, Jaguar only has the ability to make 15,000 F-Type and XK cars per annum. So that looks like only 12,000 F-Types each year. Order books are already swelling, so if you want one, as soon as possible would be a good time to act.

It's good that JLR is open with sales data, which is both good for investor confidence and PR generally.

The XF Sport Brake

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