When I was growing up, Škoda was a brand to joke about. But now VW is slowly but surely turning the brand around. VW bought into Škoda in 1991 and took control in the year 2000. Since then, VW has slowly moved it forward. It certainly not the butt of any jokes now. Two new models are here for 2012, their first full year production helping to keep Škoda numbers heading upwards. The Octavia model represents almost half of all cars made.
It is getting a balanced look about the range now, but I wonder if going forward from here may be a challenge. It needs to get into more markets, and that is what is happening. How well that goes will decide how successful Škoda is.
Production data thanks to VW Group.