07 May 2016

Land Rover Sales Swiss By Model 1999-15


For a small country such as Switzerland, Land Rover does quite well. As to which was the most popular model, that swapped around somewhat until the RR Sport arrived, and it was an instant hit. Now the Evoque has turned up and it is even more so. It lifted sales to another level in 2012. Total sales were consistent from 1999 to 2011, but the Evoque has been the difference in those last few years. The Discovery Sport will take that role over in 2016.

The colours in the 'Total' column correspond to the volume. Each thousand is a different colour.

Yr Evoque RR Sp Dis Sp R Rov Disco Freel Defend Comm Total
99 - - - 580 250 1,160 380 10 2,380
00 - - - 520 200 1,140 480 10 2,350
01 - - - 300 190 900 450 30 1,870
02 - - - 550 150 630 450 30 1,810
03 - - - 500 120 430 390 40 1,480
04 - - - 360 120 420 440 10 1,350
05 - - - 590 280 190 340 60 1,460
06 - 660 - 150 240 120 280 60 1,510
07 - 840 - 200 260 530 290 40 2,160
08 - 680 - 120 180 380 330 50 1,740
09 - 460 - 120 150 250 250 40 1,270
10 - 790 - 120 200 220 160 70 1,560
11 440 670 - 160 280 200 40 210 2,000
12 2,430 750 - 140 310 130 10 270 4,040
13 1,860 720 - 510 220 140 - 320 3,770
14 1,650 1,150 - 360 260 60 - 330 3,810
15 1,430 1,070 650 370 270 10 - 970 4,770
Tot 7,810 7,790 650 5,650 3,680 6,910 4,290 2,550 39,330

The "Comm' last column refers to commercial vehicles of which I do have a model breakdown. I'm picking the Defender would be most of those, especially since 2011.

This is an update of an older article.

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