27 May 2016

Land Rover Sales Australia By Model: 1999-2012


LR sales peaked 'down under' in 1999. The Discovery was on a roll, accounting for 63% of LR sales. Then occurred a slide for six years, reaching a low point in 2005. The RR Sport help start a renaissance in '06 that has seen good growth until now.


Land Rover has been climbing quickly since 2009 with 2015 a record. The Discovery is a popular model in Australia and the 4,400 sales in 1999 was a huge figure, which will not be repeated for a single model. 2012 saw the Disco knocked off its perch as the best selling vehicle of the range. However, by 2014 it was back on top.

You can see in the chart below the effect the RR Sport had on its big brother from 2005, although between the two of them sales were much better. The RR has had a revival of late, as did the Defender. The latter nearly reached 1,000 sales in 2015.

Yr Disco RR Sp Evoque Dis Sp Defend R Rov Freel Total
99 4,400 - - - 680 620 1,320 7,020
00 3,590 - - - 620 480 830 5,520
01 3,200 - - - 490 360 1,440 5,490
02 2,600 - - - 440 540 950 4,530
03 2,270 - - - 490 640 500 3,900
04 1,950 - - - 370 400 420 3,140
05 1,990 510 - - 200 250 140 3,090
06 1,850 1,150 - - 150 150 90 3,390
07 1,610 1,300 - - 140 210 450 3,710
08 1,620 1,280 - - 390 200 830 4,320
09 1,410 980 - - 380 150 890 3,810
10 1,750 1,360 - - 530 180 970 4,790
11 2,080 1,620 230 - 540 210 1,150 5,830
12 1,990 1,730 2,500 - 690 160 860 7,930
13 2,170 1,420 2,600 - 710 270 1,180 8,350
14 2,700 2,580 2,580 - 740 350 1,160 10,110
15 2,920 2,860 2,320 2,120 960 400 310 11,890
Tot 40,100 16,790 10,230 2,120 8,520 5,570 13,490 96,820

I would imagine sales growth will continue with the Discovery Sport destined to be a winner. The big story of this 17 years is the Discovery, with over 40,000 registrations.


PS. This is an updated article.

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