26 February 2013

Car Sales By Brand Austria: 1989


Things were different in Austria in 1989. Japanese brands were stronger then than they are now. They were cheap, value for money, interesting and of course reliable. How things have changed for them. The Yen is more realistically valued, making them more expensive. They are for the most part conservative and dull. They are still reliable but the competition has made up ground in that area.

Other changes are premium brands are doing better now and the Koreans have arrived. Both Land Rover and MINI are no longer part of Rover, which has gone. However, the biggest change is how the Japanese brands have slipped back.

The first two columns are ranking for 1988 and 1999. The extreme right column is market share for '89 and the second from last column is percentage change from '88 to '89.

1 1
VW 46,392 11% 16.8%
European
2 2
Opel 33,230 14% 12.0%

4 3
Ford 25,502 16% 9.2%
Asian
3 4
Mazda 22,693 -3% 8.2%

5 5
Toyota 19,707 2% 7.1%
American
6 6
Fiat 14,572 15% 5.3%

8 7
Renault 13,536 26% 4.9%

7 8
Nissan 12,580 9% 4.6%

12 9
Peugeot 11,289 20% 4.1%

9 10
Mitsubishi 10,623 3% 3.8%

10 11
Mercedes 9,567 -1% 3.5%

13 12
BMW 9,560 10% 3.5%

11 13
Audi 8,564 -11% 3.1%

14 14
Honda 7,492 -4% 2.7%

15 15
Citroen 7,400 12% 2.7%

16 16
Suzuki 4,989 -16% 1.8%

18 17
Volvo 3,599 18% 1.3%

19 18
Daihatsu 3,203 48% 1.2%

17 19
Subaru 3,195 4% 1.2%

20 20
Alfa Romeo 1,766 34%


23 21
Chrysler 1,526 144%


22 22
Seat 1,337 36%


21 23
Lancia 1,075 -6%


24 24
Lada 995 69%


25 25
Saab 383 3%


26 26
Porsche 351 18%


27 27
MG Rover 210 -14%


29 28
Skoda 208


28 29
Jaguar 177 13%





Others 344






Total 276,065 9%

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