30 January 2013

Vehicle/Car Sales Thailand: 2012


Crisis? What crisis? It would be easy to think all was well in the world economically looking at Thai vehicle sales. In fact, many places had good car sales in 2012 ... outside of Europe. A 90% increase is startling and all the brands in the top 10 increased by over 80%! As far as accuracy goes, sales figures are dependant on reporting of them by the importer. Generally they did but land Rover didn't report any sales for 6 of the 12 months. I suspect LR's figure is too low, but still managed a strong increase anyway.

The first three columns show 2010 to 2012 ranking, the second column in from the right is increase or decrease, and the extreme right shows market share for the major brands.

1 1 1
Toyota 538,566 86% 35.7%
Over 70% Incr
2 2 2
Isuzu 234,863 78% 15.6%
14 Brands
3 3 3
Honda 172,906 106% 11.5%

5 5 4
Mitsubishi 137,843 111% 9.1%
Up To 70% Incr
4 4 5
Nissan 126,531 83% 8.4%
12 Brands
7 7 6
Chevrolet 80,752 156% 5.3%

6 6 7
Mazda 77,021 83% 5.1%
Decrease
8 8 8
Ford 57,924 98% 3.8%
4 Brands
11 10 9
Suzuki 25,223 160% 1.7%

9 9 10
Hino 18,925 87% 1.3%

13 14 11
Mercedes 6,774 45%


15 15 12
BMW 5,752 49%


14 13 13
Hyundai 5,275 17%


12 12 14
Tata 5,267 2%


10 11 15
Proton 3,305 -36%


17 16 16
Volvo 2,986 89%


21 17 17
DFM 2,451 57%


20 21 18
Fuso 1,749 172%


22 19 19
Kia 1,540 70%


19 20 20
VW 917 26%


25 22 21
Lexus 812 31%


24 23 22
WuLing 464 2%


27 25 23
Scania 340 29%


23 24 24
MINI 303 -21%


26 26 25
Ssangyong 272 15%


30 28 26
Peugeot 210 46%


33 27 27
Citroen 125 -39%


28 29 28
Subaru 123 -10%


34 35 29
Land Rover 69 77%


45 36 30
Skoda 68 84%






Other 278





Total 1,509,634 90%


As for strictly passenger car sales only, Toyota was top comfortably but Honda and Nissan were therebouts too.

1 1 1
Toyota 224,516 63% 33.4%
Over 70% Incr
2 2 2
Honda 163,442 110% 24.3%
9 Brands
3 3 3
Nissan 103,504 116% 15.4%

4 4 4
Mazda 45,318 36% 6.7%
Up To 70% Incr
5 7 5
Mitsubishi 42,427 489% 6.3%
7 Brands
7 5 6
Ford 33,980 72% 5.1%

6 6 7
Chevrolet 21,486 29% 3.2%
Decrease
11 9 8
Suzuki 17,951 281% 2.7%
4 Brands
9 10 9
Mercedes 6,249 68% 0.9%

10 11 10
BMW 5,752 147% 0.9%

8 8 11
Proton 3,305 -36% 0.5%

13 13 12
Volvo 1,356 138% 0.2%

16 14 13
Kia 1,048 92% 0.2%

15 15 14
MINI 303 -21% 0.0%

18 16 15
Lexus 300 -15% 0.0%

26 22 16
Hyundai 284 107% 0.0%

14 17 17
VW 268 22% 0.0%

22 21 18
Peugeot 209 45% 0.0%

19 19 19
Ssangyong 184 17% 0.0%

17 18 20
WuLing 131 -18% 0.0%




Data source:
please click here 

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