08 January 2013

Car Sales Korea Imports: 2012


The car market in Korea is dominated by local brands, who are shielded by high import duties. Therefore most cars imported here are premium models. This is presumably to help the South Korean economy as it resists the threat from the north. The reality is an uneven playing field, where Korea pushes exports while domestic sales are guaranteed. Having said that, imports are on the rise, albeit still a fraction of total sales. Increase for 2012 was 24.6%.

The rankings start at #6 as all the top rankings go to local makes. Big gains for VW, Audi and Toyota while Nissan and Infiniti suffered. Citroen return after a long absence, you have to go back to the 1990s since they were last in the country.

The first three columns show 2010 to 2012 ranking, the second column in from the right is increase or decrease, and the extreme right shows market share for the major brands. The percentage share excludes Korean brands of course.

6 6 6
BMW 28,152 21% 21.5%
7 7 7
Mercedes 20,389 4% 15.6%
8 8 8
VW 18,395 48% 14.1%
9 9 9
Audi 15,126 46% 11.6%
10 10 10
Toyota 10,795 115% 8.2%
17 11 11
MINI 5,927 38% 4.5%
12 13 12
Ford 5,126 23% 3.9%
13 12 13
Lexus 4,976 21% 3.8%
16 15 14
Chrysler 4,123 24% 3.2%
11 14 15
Honda 3,944 25% 3.0%
18 16 16
Peugeot 2,407 -9% 1.8%
14 18 17
Nissan 2,398 -37% 1.8%
20 20 18
Land Rover 1,916 39% 1.5%
19 19 19
Volvo 1,768 19% 1.4%
23 21 20
Porsche 1,516 17% 1.2%
22 22 21
Jaguar 1,197 18%
15 17 22
Infiniti 1,103 -49%
25 24 23
Subaru 627 -6%
21 23 24
Cadillac 475 -37%
- 29 25
Citroen 255
26 26 26
Bentley 135 32%
24 25 27
Mitsubishi 81 138%
27 27 28
Rolls Royce 27 0%




Total 130,858



Data source: Thanks to
www.kaida.co.kr

Picture source: Thanks to
www.netcarshow.com

No comments: