08 January 2013

Car Sales Germany: 2012



The German car market had a mild -2.9% decrease. For the largest car market in Europe, its strength is important. Tumbling sales here would have a major impact on production, especially for local brands. What will 2013 hold? I can't see growth but a minimal fall like this year could the outcome.

There hasn't been much movement over the last couple of years, with Audi jumping past arch rival BMW. BMW just announced that in Germany it would not be chasing sales through incentives as it did in 2012. Opel had a poor year in its home market. Hyundai and Kia made strong inroads, and both Land Rover and Subaru did well further down the list.

The first three columns show 2010 to 2012 ranking, the second column in from the right is increase or decrease, and the extreme right shows market share for the major brands. Yellow is for German owned brands (Ford and GM Europe so categorised), the pale green foreign owned.

1 1 1
VW 672,921 -2% 21.8%
2 2 2
Mercedes 283,006 -1% 9.2%
5 5 3
Audi 266,582 6% 8.6%
3 3 4
BMW 248,192 -3% 8.1%
4 4 5
Opel 213,627 -16% 6.9%
6 6 6
Ford 206,128 -11% 6.7%
7 7 7
Skoda 147,197 3% 4.8%
8 8 8
Renault 105,836 -11% 3.4%
12 9 9
Hyundai 100,875 16% 3.3%
11 11 10
Toyota 80,993 1% 2.6%
10 12 11
Fiat 72,755 -9% 2.4%
9 10 12
Peugeot 71,435 -14% 2.3%
15 15 13
Seat 68,109 15% 2.2%
14 13 14
Nissan 62,210 -11% 2.0%
13 14 15
Citroen 61,038 -9% 2.0%
18 16 16
Kia 54,798 30% 1.8%
17 18 17
Dacia 44,904 9% 1.5%
16 17 18
Mazda 40,702 -2% 1.3%
20 19 19
MINI 36,302 -10% 1.2%
23 21 20
Volvo 32,750 -3% 1.1%
19 20 21
Suzuki 30,843 -10% 1.0%
25 23 22
Chevrolet 28,794 -3%
22 25 23
smart 28,053 -5%
21 24 24
Honda 26,306 -11%
24 22 25
Mitsubishi 23,565 -22%
26 26 26
Porsche 20,516 10%
29 28 27
Land Rover 11,113 67%
28 29 28
Subaru 9,457 52%
27 27 29
Alfa Romeo 7,502 -28%
30 30 30
Chrysler 7,033 36%
32 32 31
Jaguar 3,197 3%
35 34 32
Lancia 2,979 27%
34 33 33
Lexus 2,841 4%
33 35 34
Lada 1,575 -22%
31 31 35
Daihatsu 1,263 -68%




Sonstige 1,682





Insgesamt 3,082,504 -3%



Data source: Thanks to www.kba.de
Picture source: Thanks to www.netcarshow.com

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