02 January 2013

Car Sales 2012: Iceland


Iceland has been through some hard times of late. In 2005 sales peeked at 18,000 but had plummeted to just 2,200 by 2009. Things have been picking up again and a 57% increase for 2012 is strong. Only one brand managed a slight decrease, the rest made hay. Below are rank, brand, sales and increase on 2011.

Toyota remained perennial leader in this remote island nation. Being a small nation means that things bounce around greatly. Mazda rockets up at a rate that could not happen in larger markets, which all adds to the fun.

1 1
Toyota 1,329 69%
2 2
VW 1,065 73%
7 3
Kia 752 109%
4 4
Skoda 685 53%
3 5
Suzuki 535 4%
8 6
Ford 464 36%
9 7
Nissan 457 56%
5 7
Chevrolet 457 4%
6 9
Hyundai 398 1%
10 10
Honda 281 25%
23 11
Mazda 192 814%
15 12
Renault 173 239%
12 13
Audi 167 82%
16 14
Peugeot 147 200%
11 15
Mercedes 136 43%
14 16
Volvo 106 77%
18 17
Citroen 100 223%
17 18
Land Rover 93 98%
13 19
Subaru 92 51%
19 20
Mitsubishi 90 221%
21 21
BMW 56 115%
24 22
Chrysler 50 525%
21 23
Other 77
25 24
Total 7,902 57%


All terrain vehicles are strong sellers understandably. It is a country I would like to visit but preferably in summer. I suppose winter has special uniqueness though.

Data source: Thanks to Umferdarstofa
Picture source: Land Rover Iceland.

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