30 October 2012

Greece 1992 / 2012 Comparison


We all know about the economic woes of Europe, especially countries such as Greece. So how do car sales compare with today and twenty years ago? Let's find out.

Below is a chart of sales for 1992 and 2012 (the 2012 figures are only nine months). Despite that, the trend is clear. There is the rank brands have in the Greek market, brand and sales, finally market share:



1992



2012
Rk Brand Sales Sh
Rk Brand Sales Sh
1 Nissan 18,107 9.1%
1 Opel 5,443 12.0%
2 Fiat 16,979 8.5%
2 VW 4,468 9.8%
3 Toyota 15,951 8.0%
3 Toyota 4,445 9.8%
4 Opel 12,308 6.2%
4 Citroen 3,149 6.9%
5 Citroen 11,556 5.8%
5 Fiat 2,602 5.7%
6 Ford 11,201 5.6%
6 Ford 2,505 5.5%
7 Peugeot 10,808 5.4%
7 Nissan 2,502 5.5%
8 Renault 10,158 5.1%
8 Skoda 2,155 4.7%
9 Hyundai 9,844 4.9%
9 Hyundai 2,144 4.7%
10 BMW 8,711 4.4%
10 Suzuki 1,929 4.2%
11 VW 7,486 3.8%
11 Peugeot 1,924 4.2%
12 Mazda 7,456 3.7%
12 Audi 1,476 3.2%
13 Seat 7,295 3.7%
13 Kia 1,241 2.7%
14 Alfa Romeo 6,568 3.3%
14 Seat 1,013 2.2%
15 Suzuki 6,466 3.2%
15 Volvo 988 2.2%
16 Austin/Rover 5,961 3.0%
16 BMW 964 2.1%
17 Lada 5,871 3.0%
17 Mercedes 874 1.9%
18 Skoda 5,647 2.8%
18 Renault 809 1.8%
19 Honda 5,103 2.6%
19 Chevrolet 804 1.8%
20 Mercedes 3,590 1.8%
20 Alfa Romeo 683 1.5%
21 Audi 3,006 1.5%
21 Lancia 647 1.4%
22 Lancia 2,913 1.5%
22 Honda 531 1.2%
23 Mitsubishi 1,722 0.9%
23 Mitsubishi 508 1.1%
24 Subaru 1,444 0.7%
24 MINI 450 1.0%
25 Daihatsu 1,186 0.6%
25 smart 386 0.8%
26 Zastava 1,015 0.5%
26 Dacia 283 0.6%
27 Volvo 417 0.2%
27 Mazda 219 0.5%
28 Saab 157 0.1%
28 Daihatsu 149 0.3%

Others 78


Others 244

Total 199,004


Total 45,535

Even with 2012 only being for nine months, sales have collapsed, so no surprise there. In most markets, the biggest brands have lost share over the years, but here the reverse has taken place. The difficult trading conditions seem to be the reason as this has only happened over the last three years. As far as brands go, a few have gone, others shuffled around but overall not that much change. Except for the crash in volume of course.

For Greek sales in 2011 please click here 

Data source: SEAA

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