08 January 2012

Vehicle Sales Australia: 2011


With supply shortages affecting the giant car company, Toyota Australia had its lowest market share since 1997, but still dominated anyway. Both GM Holden and Ford had their lowest market share that I know of, so they were not able to capitalise fully on the situation with Toyota. The move away from large cars was the reason.

1 Toyota 181,600 18.0%
2 Holden 126,100 12.5%
3 Ford 91,200 9.0%
4 Mazda 88,300 8.8%
5 Hyundai 87,100 8.6%
6 Nissan 67,900 6.7%
7 Mitsubishi 61,100 6.1%
8 VW 44,700 4.4%
9 Subaru 34,000 3.4%
10 Honda 30,100 3.0%
11 Kia 25,100 2.5%
12 Suzuki 23,800 2.4%
13 Mercedes 21,200 2.1%
14 BMW 17,500 1.7%
15 Audi 14,500 1.4%
16 Chrysler 11,900 1.2%
17 Great Wall 8,650 0.9%
18 Isuzu 6,600 0.7%
19 Isuzu Ute 6,400 0.6%
20 Lexus 6,350 0.6%
21 Land Rover 5,850 0.6%
22 Volvo 5,275 0.5%
23 Peugeot 5,225 0.5%
24 Fuso 3,750 0.4%
25 Renault 3,625 0.4%
26 Skoda 3,500 0.3%
27 Hino 3,350 0.3%
28 MINI 2,300 0.2%
29 Chery 1,825 0.2%
30 Kenworth 1,750 0.2%
Others 17,650 1.7%
Total 1,008,400 2.6% decrease.

The big losers were Toyota (-15.4%), Subaru (-15.4%) and Honda (-25.4%). Some with fine increases were VW (+17.7%), Chrysler (+27.5%), Great Wall (+29.5%), Isuzu Ute (+25.1%) and Land Rover (+21.8%).

I expect Toyota to hit back in 2012, Holden to do OK with its locally made Cruze, but Ford to struggle in holding off Mazda and Hyundai. Nissan and VW should improve also.

My guess: Sales should hold up well in 2012.

Source: www.caradvice.com.au
Pics: Ford - carpresto.com

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